Supermarket/Grocery

Product: 1998 calendars
Number of displays: 20,000
P-O-P companies: Display Dynamics (display), Minneapolis; John Roberts Co. (printing), Minneapolis
Distribution: Supermarkets
Introduction: October 1997
Duration: Temporary
Construction: Corrugated
The Milk Industry Foundation promoted its celebrity milk mustache campaign through calendars available in a prepacked corrugated floor display.

Product: Candy
Number of displays: 1,500-2,000
P-O-P company: Stone Container Corp., Los Angeles
Distribution: Supermarkets
Introduction: November 1997
Duration: Temporary
Construction: Corrugated
The "Holiday House" supports up to 120 pounds of candy and serves as Harmony Foods' winter promotion.

Client: Nicholas A. Papanicholas & Sons Coffee Co., Batavia, Ill.
P-O-P Company: CDA South Inc., Atlanta
Division: Permanent, Supermarkets
Comments: The display offers the consumer more varieties of coffee products. Greater product selection has enhanced the retailer's sales and has improved the profitability of the entire coffee section.

Product: Alkaline batteries
P-O-P company: Visy Displays, Atlanta
Distribution: Mass merchants, drugstores, supermarkets
Introduction: September 1997
Duration: November
Construction: Corrugated
Panasonic uses a set prepack corrugated display and changes the header through the year to create new cost-effective promotions.