Supermarket/Grocery

Client: Miller Brewing Co.
Product: Miller Lite
P-O-P company: MCA Sign Co., Massillon, Ohio
Distribution: Supermarkets, c-stores, liquor stores, on-premise
Construction: Process color printing; die-cut and embossed aluminum
Introduction: August 1994

Product: Multiple toy brands
Number of displays: 1,000
P-O-P company: Jerry V. Johnson & Associates Inc., Burbank, Calif. (redesign, production coordination); General Container, Buena Park, Calif. (manufacturing)
Distribution: Large supermarkets and drug stores
Introduction: September 1994
Duration: Temporary
Construction: Multicolor printing on corrugated with extruded plastic pegs and die-cut header
Mattel's new Toy Zone display draws customers to all of its sides, yet uses less space than traditional shippers.

Product: Seasonal greeting cards
Number of displays: 2,000
P-O-P company: United Displaycraft, Chicago
Distribution: Mass merchants, supermarkets and drug stores
Introduction: August 1994
Duration: Permanent
Construction: Tubular steel frame; wire grid wings and back
American Greetings' Optimum Outpost, intended to boost sales of seasonal greeting cards, features a one-piece, tubular steel construction that can be folded down to less than 1 foot in depth.

Product: Old Milwaukee Ice beer
Number of displays: 7,500
P-O-P company: Flair Communications Agency (design), Chicago; Continental Litho (printing), Cleveland; Westcott Paper (manufacture), Detroit
Distribution: All off-premise locations, including liquor stores, supermarkets and convenience stores
Introduction: July 1994
Duration: Semipermanent
Construction: 80-pound glossy enamel stock, printed in multiple colors and mounted on corrugated

Product: Snapple beverages
Number of displays: 2,000
P-O-P company: Display Technologies, Whitestone, N.Y.
Distribution: Supermarkets, convenience stores, mass merchants
Introduction: January 1994
Duration: Permanent
Construction: High-impact polystyrene (base, shelves and poles); injection-molded PETG plastic with multicolor silkscreening (side wrap); silkscreened, vacuum-formed plastic (bottle top)

Product: Dole bananas
Number of displays: 1,000
P-O-P company: Mobile Merchandisers, Mt. Vernon, Wash.
Distribution: Supermarkets
Introduction: February 1994
Duration: Permanent
Construction: Metal base; steel supports; plastic-coated wire tubing; sponge-vinyl basket liners; die-cut cardboard
Both Dole displays feature heavy-duty bases equipped with four lockable casters.

Product: Dentrust Toothbrushes
Number of displays: 10,000
P-O-P companies: Clegg Industries, Torrance, Calif. (voice module); Rapid Packing, Rapid City, S.D. (structure); Trojan Lithograph, Seattle (glossy face plate)
Distribution: Mass merchants, supermarkets and drug stores
Introduction: October 1994
Duration: Promotional
Construction: Corrugated (base); 24-point paperboard (header); voice module
Oral Logic's tubular display for Dentrust is available in both standard and seasonal versions.

Product: Hershey Nuggets
Number of displays: 75,000
P-O-P companies: Mid-Atlantic Packaging, Montgomeryville, Pa.
Distribution: Supermarkets, drug stores, mass merchants and convenience stores
Introduction: August 1994
Duration: Temporary
Construction: Corrugated with four-color-process litho header
The introduction of three flavors of Hershey's Nuggets, a line extension of its Hershey's Milk Chocolate, Milk Chocolate With Almonds and Cookies 'n' Mint brands, was handled with a corrugated floorstand.