Supermarket/Grocery

Client: San Francisco Newspaper Agency
Producer: A.G. Industries
Category: Motion, Light or Sound: Floorstand
Comments: This multimedia electronic newsstand, designed for supermarkets and mass merchants, can carry 10 different newspapers in its rotationally molded polypropylene bins. The header displays advertisements in two ways: as rear-lighted transparencies or as messages on a high-quality LED sign. The newsstand is equipped with a custom receiver, so it can update LED messages with late news.

Product: Focaccia bread
Number of displays: 2,000
P-O-P company: CDA Industries South, Atlanta
Distribution: Supermarkets
Introduction: September 1993
Duration: Permanent
Construction: Wire tubing, Coroplast (headers)
Piemonte Foods' new Focaccia spinner rack features five-color header boards that can be interchanged with others later on, plus angled corners for additional collateral material.

Products: QuickSnap Plus disposable cameras, Super G Film, T-120 videocassettes
P-O-P company: Maglione & Associates, Little Falls, N.J.
Distribution: Camera stores, mass merchants, drug chains, supermarkets
Introduction: January 1994
Duration: Semipermanent
Construction: Corrugated coated with an aqueous varnish
Fuji developed the three-product tower unit, because more and more retailers were requesting a way to sell several products in one location of the store, explains a Fuji spokesman.

Product: Canned soup
Number of displays: 3,000
P-O-P company: Phoenix Display & Packaging Corp., West Deptford, N.J.
Distribution: Supermarkets
Introduction: January 1994
Duration: Temporary
Construction: Corrugated
"We're having a little bit of trouble keeping [the standee] in the stores," says a Campbell's spokesman. "People want to take them home."

Product: Greeting cards and Social Expression products
Number of displays: 2,500
P-O-P company: IDL Inc., Pittsburgh
Distribution: Mass merchants, card and gift shops, supermarkets, drug stores
Introduction: November 1993
Duration: Permanent
Construction: High-density particleboard
American Greetings has created a new display to introduce imprinted gift boxes in a variety of sizes and designs.

Product: Armaly Sponge Co. AutoShow cleaning products
Number of displays: 5,000
P-O-P company: Tecumseh Corrugated Box Co., Tecumseh, Mich.
Distribution: Mass merchants, automotive supply stores, supermarkets
Introduction: February 1994
Duration: Temporary
Construction: Corrugated
AutoShow automotive cleaning products were easily accessible to the consumer in a corrugated display, which was used during a special promotion by Armaly Sponge.

Product: Kentucky Straight Whiskey
Number of displays: 750
P-O-P companies: Ruszel Woodworks (manufacture), Benicia, Calif.; Whalen Co. (design), St. Louis
Distribution: Liquor stores and supermarkets
Introduction: March 1994
Duration: Permanent
Construction: Wood (structure), plexiglass, mirrored topper
The Jim Beam displays will be lent to retailers for up to six months, before moving on to other stores. The company plans to use the 750 displays in large key accounts, including warehouse-style liquor stores.