Supermarket/Grocery

Products: House of Tsang Take-Out meals and House of Tsang Instant Oriental Soups
Introduction: July 1994
P-O-P Company: Smythe Co., Minneapolis
Distribution: Supermarkets (soups); supermarkets, mass merchants and discount clubs (Take-Out meals)
Duration: Temporary
A new House of Tsang Take-Out meal display is being tested by Hormel in select markets. It holds 24 boxes of "cuisine for two." A take-one box holds free chopsticks.

Products: R.W. Frookies Inc. Dinozord Sandwich Cookies, Power Graham Cookies and Power Snack Cookies
P-O-P companies: Taurus Packaging (manufacture of all displays, except Power Snack prepack), East Cherry Hill, N.J.; Inland Container (manufacture of Power Snack unit), Middletown, Ohio
Distribution: Supermarkets
Introduction: June 1994
Duration: Semipermanent
Construction: Corrugated

Product: KitchenArt Adjust-a-Measure measuring spoons
Number of displays: 7,000
P-O-P companies: E and E Display Group (floorstand), Lawrence, Kan.; Rez-Tech Corp. (cannister), Kent, Ohio; Andex Industries (carousel), Escanaba, Mich.
Distribution: Supermarkets, hardware and home improvement stores
Introduction: October 1994
Duration: Temporary
Construction: Corrugated (floorstand); vacuum-formed plastic (carousel)

Product: KitchenArt Select-a-Spice
Number of display: Fewer than 1,000
P-O-P company: Mid south Packaging, Cullman, Ala.
Distribution: Supermarkets, hardware and home improvements stores
Introduction: January 1994
Duration: Temporary
Construction: Corrugated
A sizeable display with a colorful header is important, because the product is "a little tougher concept for the consumer to see the value of immediately," says a company spokesman.

Product: American Home Food Products Sesame Street canned and microwave pasta
Number of displays: 1,000
P-O-P companies: Focus Marketing Inc. (design), East Norwalk, Conn.; Manufactured Corrugated Box Co. (manufacture), Maspeth, N.Y.
Distribution: Supermarkets, convenience stores, drug stores, warehouse clubs and mass merchants
Introduction: June 1994
Duration: Semipermanent
Construction: Multicolor corrugated

Product: Sports trading cards
P-O-P company: Pinnacle Brands Inc., Grand Prairie, Texas
Distribution: Mass merchants, drug stores and supermarkets
Introduction: January 1994
Duration: Semipermanent
Construction: Corrugated
A column-shaped power wing for Pinnacle Brands attracts customers to aisles of the store where trading cards are not usually found.

Product: Hey, That's Me! juvenile greeting cards
P-O-P company: A.G. Industries, Cleveland
Distribution: Mass merchants, supermarkets and drug stores
Introduction: June 1994
Duration: Permanent
Construction: Fabricated steel (spinner); injection-molded plastic (pockets)
"Research shows that people, especially children, find it fascinating to see their names on items," says an American Greetings spokeswoman. That's the thinking behind a new line of cards.

Product: Freixenet USA Inc. Cordon Negro sparkling wine
Number of displays: 5,000 with English text; 1,000 with Spanish text
P-O-P companies: Sanchez & Lonchar (design); George Rice & Sons (manufacture), both of San Francisco
Distribution: Liquor stores, supermarkets and convenience stores
Introduction: May 1994
Duration: Temporary
Construction: 24-point cardboard with five-color printing plus varnish (base card and photos); lightweight wood (mounting slats)

Product: Computer shareware
Number of displays: 3,000
P-O-P company: Commander Packaging, Orange, Calif.
Distribution: Mass merchants, supermarkets, chain drug stores and toy stores
Introduction: May 1994
Duration: Semipermanent
Construction: Corrugated with plastic pockets
The $5.99 Computer Software Store kiosk holds 480 disks covering a variety of educational and entertainment programs. The TV monitor plays a narrative video highlighting nine types of programs in the line.

Product: Hershey Chocolate USA NutRageous trial-size candy bars
Number of displays: 100,000
P-O-P company: Markson Rosenthal & Co., Englewood, N.J.
Distribution: Drug stores, mass merchants, supermarkets and convenience stores
Introduction: February 1994
Duration: Temporary
Construction: Preprinted linerboard laminated to corrugated
Hershey's introduction of its Reese's NutRageous candy bar was met at retail with a freestanding display that can easily attach to a power wing or sit on a countertop.