Supermarket/Grocery

Product: Coastal Wine
Number of displays: 2,000
P-O-P company: Ruszel Woodworks, Benicia, Calif.
Distribution: Supermarkets and independent grocery stores
Introduction: April 1997
Duration: Permanent
Construction: White vinyl laminated MDF sides, pine shelving and trim, two-piece lauan plywood back
A wooden rowboat-shaped display for Robert Mondavi Coastal Wines is being used in such diverse departments as seafood and suntan lotion as an atmospheric decoration as well as a cross-merchandiser.

Product: Flat Twine brand transparent wrap
Number of displays: 2,000
P-O-P company: Phoenix Display & Packaging Corp., West Deptford, N.J.
Distribution: Home centers, hardware stores, supermarkets, drugstores, lawn & garden stores
Introduction: April 1997
Duration: Temporary
Construction: Corrugated

Product: Tootsie Roll XL candy
Distribution: Drugstores, supermarkets and c-stores
Introduction: February 1997
Duration: Temporary
Construction: Corrugated
Tootsie Roll's new corrugated display emphasizes the big size of its 10-inch-long XL candy by extending the trays over the edges of the base.

Product: Koala Yummies cookies
Number of displays: 60,000
P-O-P companies: Midland Color (manufacturing), Olive Branch, Miss.; Cassata & Associates Ltd. (design), Inverness, Ill.
Distribution: Supermarkets and drugstores
Introduction: August 1996
Duration: Temporary
Construction: Corrugated
Lotte's bamboo-trimmed floorstand holds 90 units of king-sized, single-serve cookies.

Product: Fudge Shoppe cookies
Number of displays: 10,000
P-O-P companies: Genesis Creative Group Inc. (manufacture of inflatable), Grand Rapids, Mich.; UVGN Inc. (artwork for inflatable and insert), Hillside, Ill.; Schawkgraphics (printing of insert), Chicago
Distribution: Supermarkets
Introduction: January 1997
Duration: Temporary
Construction: PVC; four-color offset litho on tag board
This 3-D inflatable header is perching above thousands of standard Keebler merchandisers in supermarkets nationwide.

Product: 100 percent fat-free premium sliced lunchmeat
Number of displays: 10,000
P-O-P company: Display Technologies, Whitestone, N.Y.
Distribution: Supermarkets
Introduction: January 1997
Duration: Permanent
Construction: Spring-feed; injection-molded plastic
This spring-fed shelf organizer creates a more visually appealing and uniform appearance for Thorn Apple Valley's new fat-free lunchmeat and helps grocers manage cases of the new product more efficiently.

Cosmetic company: Pavion Limited (Black Radiance Cosmetics division)
Products: Black Radiance Smoke and Ice collection of lipstick, nail polish, mascara and eyeliners
Introduction: June 1997
P-O-P company: Bannon Group Ltd., Linden, N.J.
Distribution: Mass merchants, supermarkets, drugstores, beauty supply storesConstruction/Materials: White vacuum-formed, high-impact styrene tray with riser card