Supermarket/Grocery

Client: McCracken Brooks/Milk Industry Foundation, New York
P-O-P Company: Display-Dynamics, Minneapolis
Division: Temporary, National Sales Promotion
Size of Run: 20,000
Objective: The Milk Industry Foundation wanted to promote its Milk Mustache campaign with a corrugated display offering a calendar giveaway promotion in supermarkets.

Client: Coca-Cola USA, Atlanta
P-O-P Company: Graphic Finishers of America, St. Louis
Division: Temporary, Soft Drinks, Mineral Waters and Powdered Mixes
Size of Run: 2,500
Objective: To gain end aisle placement in supermarkets. To promote brand awareness and provide incremental sales and trial. The promotion ties into television and radio ads to build brand equity. The display introduced a sweepstakes that also tied into traveling special market promotions.

Publisher/Distributor: Newsweek, New York
Product Promoted: Newsweek College and Grad Guide
Objective: To increase visibility and enhance sales of new college and graduate school guides in a category dominated by other brands and publications, while leveraging off an alliance with Kaplan, an educational testing leader. To gain secondary store placement.
Distribution: Supermarkets, college bookstores and bookstores
Number of Displays: 6,000
Construction/Materials: B-flute corrugated, direct high-gloss printing

Publisher/Distributor: Random House/Childrens Publishing Group, New York
Products Promoted: Assortment of mixed titles and formats of the Dr. Seuss books license
Objective: To increase sales of the book line while celebrating the "Cat in the Hat"'s 40th birthday year. It creates an in-store celebration and anchors it by supporting events and promotional activity.
Distribution: Supermarkets, mass merchants, bookstores
Number of Displays: 3,800

Publisher/Distributor: Chicago Tribune, Chicago
Products Promoted: Newspapers
Objective: To enhance the look of the newspaper vending box with higher quality graphics. The graphics are aimed at helping consumers locate the box and promoting the publication.
Distribution: Bookstores, drugstores, supermarkets, airports and convenience stores
Construction/Materials: The newspaper logo graphics are made of reflective vinyl that helps outdoor visibility at night and in the daylight; the globe graphic on the side of the box is made of posterboard

Publisher/Distributor: Southern Living/Time Distribution Services, New York
Product Promoted: Coastal Living premiere issue
Objective: To support the launch of a new "magazine for people who live on a coast or dream about living there." The display is intended to achieve retailer support and tie into the theme and feel of the summer months.
Distribution: Supermarkets and drugstores
Number of Displays: 3,000
Construction/Materials: B-flute corrugated, high-gloss printing, litho-mounted headers and rope handles

Publisher/Distributor: Kleerex Division of Total Plastics Inc., Kalamazoo, Mich.
Products Promoted: Magazines
Objective: To create a durable, acrylic, mobile display that provides for multiple merchandising capabilities, ultimate product visibility and complements an open, well-lit store environment. It can fulfill a multitude of merchandising tasks with minor adjustments in its side support panels.
Distribution: Supermarkets, drugstores, convenience stores and bookstores
Number of Displays: 1,000

Product: Collect 'ems collectible figurines
P-O-P company: International Paper, Mount Carmel, Pa.
Distribution: Supermarkets, drugstores, mass merchants
Introduction: June 1997
Duration: Temporary
Construction: Corrugated
The Topps Co.'s first floor display for its Collect 'ems line of miniature figurines is designed to push the products into high-traffic aisles.

Client: Gedney Inc., Chaska, Minn.
Product Promoted: Devil's Fire Salsa
Marketing Objective: The graphic was produced to help introduce a new product.
Producer: Modernistic Inc., St. Paul, Minn.
Distribution: Supermarkets
Materials/Process: 3M Floor-Minders material and laminate
Introduction: August 1997

Client: Jerry Johnson & Associates, Los Angeles/Sunkist Growers Inc., Sherman Oaks, Calif.
Product Promoted: Sunkist oranges
Marketing Objective: The floor graphics were used as part of a promotion and led the way to the Sunkist oranges. Displays and mobiles were also used.
Producer: Serigraph Inc., West Bend, Wis.
Distribution: Supermarkets
Quantity: 44,000
Materials/Process: Floor Graphic system - vinyl material, offset printed with an overlaminate
Introduction: January 1997