Supermarket/Grocery

Product: Tylenol Healthcare products
P-O-P companies: Mechtronics (design and manufacture of plastic housing), Stamford, Conn.;
Distribution: Drugstores, supermarkets and mass merchants
Introduction: February 1997
Duration: Permanent
Construction: Plastic encasement; vacuum-formed plastic decorative elements; steel core support
The Tylenol Interactive Store and Health Information Center uses inexpensive video CD-ROM technology to provide practical patient information.

Product: Smiley Goldfish crackers
P-O-P company: Stone Container Co., Richmond, Va.
Distribution: Supermarkets
Introduction: July 1997
Duration: Temporary
Construction: Corrugated
Pepperidge Farm's Back-To-School promotion for its limited-time "smiley" Goldfish crackers included three display options.

Product: Nabisco snacks
Number of displays: 16,000
P-O-P companies: Scott W. Baker Associates (design), Wayzata, Minn.; Tim-Bar Corp. (manufacture), Englewood Cliffs, N.J.
Distribution: Supermarkets and mass merchants
Introduction: August 1997
Duration: Temporary
Construction: Corrugated
As part of Nabisco's $10 million sweepstakes promotion, this 9-foot-long corrugated yellow school bus packed with Nabisco products was parked in thousands of stores in August and September.

Marketer: Hershey Chocolate U.S.A., Hershey, Pa.
Objective: To achieve a high-visibility secondary placement in supermarkets.
Number of Displays: 5,000
Construction: The shipper is direct printed three colors on 200-pound B-flute bleached white with a four color litho label header. The base is direct printed three colors on 200-pound B-flute bleached white
Introduced: May 1997
Producer: McLean Packaging Corp., Philadelphia

Product: Gummi Beans candy
Number of displays: 2,000
P-O-P companies: Garform International (header design), Miami Lakes, Fla.; Omaha Box Co. (header die-cut, display manufacture), Omaha, Neb.; Ivy Hill Graphics (printing), Amityville, N.Y.
Distribution: Supermarkets
Introduction: March 1997
Duration: Temporary
Construction: Corrugated
This colorful, die-cut header card introduces Trolli's new crunchy and sour Gummi Beans candies.

Products: Chips and dips
Number of displays: 1,000
P-O-P company: U.S. Display Group, Newark, NJ
Distribution: Supermarkets
Introduction: May 1997
Duration: Temporary
Construction: Corrugated
The first P-O-P display for Guiltless Gourmet's baked chips proved so successful that the company depleted its estimated six-month production run in six weeks.

Product: Toothbrushes and toothpaste
Number of displays: 30,000
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Mass merchants and supermarkets
Introduction: June 1997
Duration: Temporary
Construction: Corrugated
Oral-B's new Nickelodeon-themed display combines the company's toothbrushes and toothpaste for the first time. It has fold-down wings that require no assembly by the retailer.

Product: Bud Light beer
Number of displays: 11,000
P-O-P company: The Waylon Co., St. Louis
Distribution: Convenience stores, supermarkets, drugstores, independent liquor stores
Introduction: May 1997
Duration: Temporary
Construction: Corrugated
A summertime promotion for Bud Light included the Bud Light "Ladies" on this colorful corrugated floorstand.

Product: Michelob beer
Number of displays: 1,700
P-O-P companies: The Waylon Co. (design), St. Louis; Phoenix Display & Packaging Corp. (manufacture), West Deptford, N.J.
Distribution: Supermarkets, liquor stores and golf specialty stores
Introduction: May 1997
Duration: Temporary
Construction: Single- and double-sided 24-point stock; E-flute; corrugated pole; metal feet

Product: Coastal Wine
Number of displays: 2,000
P-O-P company: Ruszel Woodworks, Benicia, Calif.
Distribution: Supermarkets and independent grocery stores
Introduction: April 1997
Duration: Permanent
Construction: White vinyl laminated MDF sides, pine shelving and trim, two-piece lauan plywood back
A wooden rowboat-shaped display for Robert Mondavi Coastal Wines is being used in such diverse departments as seafood and suntan lotion as an atmospheric decoration as well as a cross-merchandiser.