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Supermarket/Grocery

  • Product Marketers: Do You Measure the Effectiveness of Your P-O-P Displays?

    Product Marketers: Do You Measure the Effectiveness of Your P-O-P Displays?

  • Wine Market Council Promo

    Product: Wine
    P-O-P companies: Bozell Worldwide (design), Chicago; N. Henry & Son (manufacture of hanging signs and ceiling hangers), Chicago; Blue Sky Marketing (manufacture of buttons and napkins), Northbrook, Ill.; Graphix Products Inc. (manufacture of stickers), West Chicago, Ill.
    Distribution: Supermarkets and independent liquor stores
    Introduction: February 1999
    Duration: Temporary
    Wine Market Council Promo

  • Envi Skin and Nailcare

    Product: Envi hypo-allergenic skin and nailcare lines
    Number of displays: 3,000 of each unit
    P-O-P company: Drake Container Corp., Houston
    Distribution: Mass merchants, drugstores and supermarkets
    Introduction: January 1999
    Duration: Temporary
    Construction: Corrugated
    Display set-up: Service group or retail staff
    Nailcare formulations are displayed in another unit that holds the entire line of seven different products.
    Envi Skin and Nailcare

  • Schweppes Live Broadway Promotion

    Schweppes Live Broadway Promotion

  • Product Marketers: Do You Pay Display Allowances to Obtain Retail Placement of P-O-P?

    Product Marketers: Do You Pay Display Allowances to Obtain Retail Placement of P-O-P?

  • Earthgrains IronKids Bread Floorstand

    Product: IronKids Bread
    P-O-P companies: Lone Star Container (display), living, Texas; Kohler & Sons Inc. (support materials), St. Louis
    Distribution: Regional supermarkets
    Introduction: March 1999
    Duration: Temporary
    Construction: Corrugated, cardstock
    Display set-up: Retail staff
    This corrugated display for an IronKids bread dinosaur trading card and sweepstakes program features vivid graphics and an Apatasaurus header card.
    Earthgrains IronKids Bread Floorstand

  • Sylvania Lighting

    Product: Lighting products
    P-O-P companies: Swanson Advertising Inc. (graphic design), Salem, N.H.; Northstar Print Group (large-format graphics), Milwaukee; Visual Systems Inc. (small-format graphics), Milwaukee; New Dimensions Research (shelf organizer), Melville, N.Y.
    Distribution: Home centers, supermarkets, drugstores and mass merchants
    Introduction: November 1998
    Duration: Permanent
    Construction: Vinyl (signage)
    Display set-up: Field staff
    Sylvania Lighting

  • Supermarket Point of Purchase Display Close-up Study

    An In-Store Focus on Purchase Decision-Making at The Display

  • Retailers: Do You Require Display Allowances of Marketers to Obtain Placement of P-O-P?

    Retailers: Do You Require Display Allowances of Marketers to Obtain Placement of P-O-P?

  • Consolidated Cigar Countertop

    Product: Premium cigars
    Number of displays: 15,000
    P-O-P company: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
    Distribution: Convenience stores, gas stations, restaurants, bars, tobacco shops, mass merchants, drugstores and supermarkets
    Introduction: December 1998
    Duration: Permanent
    Construction: High-impact styrene body; clear crystal styrene front cover; woodgrain decals; non-coated pricing decals
    Display set-up: Retail staff or distributors
    Consolidated Cigar Countertop
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