Supermarket/Grocery

Client: Ralston Purina
Products Promoted: Purina Nutrient Management
P-O-P Company: Fontastik Inc., Kansas City, Mo.
Distribution: Supermarkets
Material: 3M Scotchprint process; 3M White Marking Film 8660 and 3M Overlaminate 8945
Introduction: February 1995

Product: Masked Rider home video
P-O-P company: Chesapeake Display & Packaging Co., Winston-Salem, N.C.
Distribution: Supermarkets and convenience stores
Introduction: April 1996
Duration: Temporary
Construction: Corrugated
Saban's Masked Rider home video display proves to be a hot ticket item for both retailers and consumers.

Product: "Wishbone" children's video series
Number of displays: 10,000 (5,000 each of counter and floor)
P-O-P company: Big Feats! Entertainment (design), Richardson, Texas; Prestone Printing (manufacture), New York; Vibrations Sales Promotions and Advertising Inc. (static cling), New York
Distribution: Mass merchants, supermarkets, drugstores, toy stores, music stores, video specialty stores and discount clubs
Introduction: February 1996
Duration: Semipermanent
Construction: Corrugated

Product: Mouse Works and Fun Works children's books
Number of displays: 3,150
P-O-P company: Algar/The Display Connection Inc., Clifton, N.J.
Distribution: Bookstores, supermarkets, mass merchants
Introduction: August 1995
Duration: Permanent
Construction: Plastic slatwall panels mounted to a masonite substructure; injection-molded plastic trays; heatbent styrene and particleboard (books)

Product: "Wishbone" children's video series
Number of displays: 10,000 (5,000 each of counter and floor)
P-O-P company: Big Feats! Entertainment (design), Richardson, Texas; Prestone Printing (manufacture), New York; Vibrations Sales Promotions and Advertising Inc. (static cling), New York
Distribution: Mass merchants, supermarkets, drugstores, toy stores, music stores, video specialty stores and discount clubs
Introduction: February 1996
Duration: Semipermanent
Construction: Corrugated

Product: Bonkers Chewy Fruit Candy and Bonkers Crazy Cores Candy
Number of displays: 2,000
P-O-P company: Phoenix Display & Packaging Corp., West Deptford, N.J.
Distribution: Supermarkets
Introduction: February 1996
Duration: Temporary
Construction: 200-pound B-flute Domtar board
The "Street Shark" corrugated display graphically promotes the special premiums and offers available on Richardson Brands' Bonkers candies and the newly introduced Crazy Core candies.

Product: Flex-Flo Nurser
Number of displays: 5,000
Producer: U.S. Display Group Inc., Tullahoma, TN
Distribution: Drugstores, supermarkets, mass merchants and specialty children's retailers
Introduction: January 1996
Duration: Temporary
Construction: Corrugated
E.S. Robbins' Flex-Flo Nurser display is designed to educate consumers as well as merchandise product.

Product: Busch Great Tracks collector's can series
Number of displays: 10,000
P-O-P company: BSK (Great Tracks cans), St. Louis; The Waylon Co. (Dale Earnhardt standee), St. Louis
Distribution: Supermarkets, chain drugstores, liquor stores
Introduction: January 1996
Duration: Promotional
Construction: Corrugated (standee)
Anheuser-Busch hopes popular NASCAR racer Dale Earnhardt will attract fans to the Great Tracks display.

Product: Samuel Adams beer
Number of displays: 1,500 sets of three-panel displays; 5,000 "Brewhouse" signs; 30,000 pricing signs
P-O-P company: Target Marketing and Promotions (project manager), Boston; Petersen, Blythe and Pearson (design), New York; Great Northern Corp. (manufacture), Racine, Wis.
Distribution: Liquor stores and supermarkets
Introduction: October 1995
Duration: As long as 2 years
Construction: Corrugated