Supermarket/Grocery

Client: Sun-Diamond Growers of California, Pleasanton, Calif.
Distribution: Supermarkets
Size of Run: 2,500
Producer: Ruszel Woodworks, Benicia, Calif.
Division: Permanent, Containerized and Processed Foods
Objectives: To provide an off-shelf secondary location for product and to provide support to concepts advertised in other media. To translate the "natural goodness feel" of the product into the display.

Client: Ocean Spray, Lakeville, Mass.
Distribution: Supermarkets
Size of Run: 25,714
Producer: Display Technologies, College Point, N.Y.
Division: Semipermanent, Soft Drinks, Mineral Waters and Powdered Mixes
Objectives: To create a display that would impact shelf presence and maximize attention for the Ocean Spray Liquid Concentrates brand, its two new flavors and new packaging.

Client: RNR Inc., Plymouth, Minn.
Distribution: Supermarkets
Size of Run: 1,500
Producer: Kell Specialty Products, Chippewa Falls, Wis.
Division: Semipermanent, Toys
Objectives: To help the customer find the "feature of the week animal" and to encourage successive weekly trips to the store. This unit is meant to be refilled and to run the length of the promotion with all of the animals in the series.

Client: Frito-Lay Inc., Piano, Texas
Distribution: Supermarkets, mass merchants
Size of Run: 8,600
Producer: Inland Consumer Packaging and Displays, Indianapolis
Division: Temporary, Snacks, Cookies and Crackers
Objectives: To design a promotional vehicle that targets the 18- to 35-year-old demographic to help move more Tostitos Restaurant Style chips and dips. The display needed to incorporate the Tostitos Fiesta Bowl theme and be modular and shoppable from three sides.

Client: SmithKline Beecham Consumer Healthcare, Pittsburgh
Distribution: Supermarkets
Size of Run: 200
Producer: Rapid Displays, Chicago
Division: Temporary, Dentifrices, Mouthwash and Oral Care Implements
Objectives: To gain attention for the Aquafresh Kids Packs through a tie-in with the Warner Bros., movie "The Magic Sword." To introduce the toothpaste product to families who are unfamiliar with it and to encourage trial. Also, to make the display kid-friendly by merchandising the product just 18 inches off the floor.

Do price promotions really pay out?

Client: Nabisco/The Planters Co., East Hanover, N.J.
Distribution: Supermarkets
Size of Run: 10,000
Producer: U.S. Display Group, Newark, NJ
Division: Temporary, Snacks, Cookies and Crackers
Objectives: To create awareness for the "Win a Chevy" promotion and stimulate purchases of the product. The display had to set up quickly and easily.