Supermarket/Grocery

Product: Squirt grapefruit drink
P-O-P company: Tarrant Printing Co., Dallas
Distribution: Supermarkets and convenience stores
Introduction: June 1999
Duration: Temporary
Construction: Cardstock, vinyl
Display set-up: Distributors' field staff and retail staff
The Alien from the popular movie series helps draw attention to Squirt's instant-win sweepstakes game and mail-in rebate program for the video release of the movie. The promotion is supported with pole toppers, vinyl clings and other P-O-P materials.

Product: 7 UP soft drink
P-O-P companies: Troop Inc. (graphics), Optigraphics (lenticular), K.W. Printing Co. (printing), all of Dallas
Distribution: Supermarkets and c-stores
Introduction: May 1999
Duration: Temporary
Construction: Cardstock, vinyl
Display set-up: Distributors' field staff and retail staff
7 UP teamed with Nokia and Sprint to create a sweepstakes offering free cellular phones and cellular service.

Product: RC Cola products
P-O-P company: Floorgraphics Inc., Princeton, N.J.
Distribution: 1,000 supermarkets
Introduction: June 1999
Duration: Temporary
Construction: Vinyl
Display set-up: Distributor field staff
RC Cola's recent promotion for free baseball equipment, tied to its sponsorship of Little League baseball, featured floor graphics in 1,000 supermarkets nationwide.

Product: Bananas
Number of displays: 8,600
P-O-P companies: Promo Edge (design and production), Neenah, Wis.; The Botsford Group (artwork, program management), Atlanta
Distribution: 110 U.S. and Canadian supermarkets
Introduction: July 1998
Duration: Temporary
Construction: Die-cut white kraftboard with full-color litho label
Display set-up: Retail staff

An exclusive survey reveals what's going on in the minds of consumers as they interact with P-O-P displays

Client: Lyrick Studios, Richardson, Texas
Producer: Phoenix Display, A Union Camp Co., West Deptford, N.J.
Marketing Objective: To design a seasonal prepack display that is allotted floorspace in 4,000 supermarkets, drugstores and traditional audio/video stores.

Dial Corp., Phoenix, wanted to find a fun way to merchandise its Dial Liquid brand antibacterial soap. Henschel-Steinau Inc., Englewood, N.J., designed a countertop unit that does just that. It also incorporates Public Television's character "Arthur," who was introduced on the graphics to attract the attention of children.
   The corrugated piece has one-color printing and a four-color process spot mount litho. It was distributed in supermarkets and drugstores nationwide earlier this year.

Product: Envi hypo-allergenic skin and nailcare lines
Number of displays: 3,000 of each unit
P-O-P company: Drake Container Corp., Houston
Distribution: Mass merchants, drugstores and supermarkets
Introduction: January 1999
Duration: Temporary
Construction: Corrugated
Display set-up: Service group or retail staff
Nailcare formulations are displayed in another unit that holds the entire line of seven different products.