Supermarket/Grocery

Product: Extra-Strength Peppermints breath mints
Number of displays: 100,000
P-O-P companies: David Lemley Design (design), Seattle; Eagle Paper Box Co. (manufacture), Tacoma, Wash.
Distribution: Convenience stores, department stores, mass merchants, drug chains, supermarkets
Introduction: July 1996
Duration: Temporary
Construction: Four-color 18-point paperboard

Product: "Gulliver's Travels" home video
P-O-P companies: Q Design, Los Angeles; Drissi Advertising (Gulliver standee), Los Angeles
Distribution: Home video stores, supermarkets
Introduction: August 1996
Duration: Temporary
Construction: Corrugated
Customers won't miss seeing Gulliver when they enter the video store. Three-inch-tall Lilliputians scattered throughout the store will also attract attention.

Product: PhotoCard photo frame
Number of displays: 1,000 spinning racks; 10,000 counter boxes
P-O-P companies: Wyrefab Inc. (spinning rack), Gardena, Cal.; Ferruccio and Associates (printing, rack header), Gardena, Cal.; Englander Container Corp. (counter box), Waco, Texas
Distribution: Drugstores, gift stores, supermarkets, mass merchants, bookstores and specialty stores
Introduction: April 1996 (spinning rack); May 1996 (counter box)
Duration: Permanent (spinning rack); temporary

Product: Pepsi and Diet Pepsi products
P-O-P companies: Art Merchandising Inc. (catalog holder, Pepsi logo-ball), New York; Display Graphics (design of Pepsi logo-ball for cube stacker), Dayton, Ohio; Decision Point Marketing (window graphics), Winston-Salem, N.C.
Distribution: Supermarkets, convenience stores, restaurants, fountain sales and vending machines
Introduction: April 1996
Duration: Promotional

Product: Famous Amos Cookies
Number of displays: 10,000
P-O-P company: MC2 (design), Atlanta; CB Displays Inc. (manufacture), Rural Hall, N.C.
Distribution: Supermarkets and mass merchants
Introduction: July 1996
Duration: Temporary
Construction: Corrugated
In only its third consumer promotion for the Famous Amos brand, President Baking Co. has introduced a header, a take-one pad and a standee to coincide with the release of "The Adventures of Pinocchio."

Product: Duracell batteries
Number of displays: 1,000
P-O-P company: Santa Cruz Industries, Santa Cruz, Calif.
Distribution: Mass merchants, convenience stores, drugstores, supermarkets
Introduction: May 1996
Duration: Permanent
Construction: High-impact polystyrene; arms made of ABS plastic; aluminum support bars at front and rear; acrylic front extrusion arms form both tag mold channel and front fence.

Product: Famous Amos cookies
P-O-P company: MC2, Atlanta; CB Displays, Rural Hall, N.C.
Number of displays: 6,000
Distribution: Supermarkets and convenience stores
Introduction: May 1996
Duration: Promotional
Construction: Corrugated
The sweepstakes header card, with illustrations of a giant cookie, a spaceship and an astronaut, attaches to the top of the 5-foot-tall corrugated floor display.