Supermarket/Grocery

Client: Quickie Manufacturing Co., Cinnaminson, N.J.
Distribution: Supermarkets, mass merchants, drugstores and hardware stores
Size of Run: 10,000
Producer: Taurus Packaging & Display Corp., Cherry Hill, N.J.
Division: Temporary, Home and Industrial Tools

Product: Christmas and Valentine's Day Gifts and Collectibles
P-O-P companies: Chatain & Thomas Inc. (design), New York; Container Graphics & Display Inc. (manufacture), Villa Park, Ill.
Distribution: Mass merchants, supermarkets and drugstores
Introduction: November 1998
Duration: Temporary
Construction: Corrugate, plastic wheels, channel strips, chipboard litho-laminated side panels and header
Display set-up: M&M/Mars salesforce, retail staff

Client: Golden Book Publishing, New York
Distribution: Supermarkets, drugstores, department stores and mass merchants
Producer: Smurfit-Stone Display Group, Sandston, Va.
Division: Temporary, Books, Newspapers and Magazines
Objectives: To create a coloring contest and generate impulse purchases via a center aisle display that would have a four-way visibility with non-traditional "open look"; reduce parts, set-up time, costs and hold 768 pieces; be modular; and effectively communicate the features of the promotion.

Client: Whitehall-Robins, Madison, N.J.
Distribution: Supermarkets, drugstores, mass merchants
Size of Run: 15,000
Producer: Henschel-Steinau Inc., Englewood, N.J.
Division: Temporary, Skin Care Products
Objectives: To introduce a new brand of Chapstick and enter into the kids' lip balm market by producing a fun, exciting and colorful display that would attract attention and be child-friendly.

Client: Sun-Diamond Growers of California, Pleasanton, Calif.
Distribution: Supermarkets
Size of Run: 2,500
Producer: Ruszel Woodworks, Benicia, Calif.
Division: Permanent, Containerized and Processed Foods
Objectives: To provide an off-shelf secondary location for product and to provide support to concepts advertised in other media. To translate the "natural goodness feel" of the product into the display.

Client: Ocean Spray, Lakeville, Mass.
Distribution: Supermarkets
Size of Run: 25,714
Producer: Display Technologies, College Point, N.Y.
Division: Semipermanent, Soft Drinks, Mineral Waters and Powdered Mixes
Objectives: To create a display that would impact shelf presence and maximize attention for the Ocean Spray Liquid Concentrates brand, its two new flavors and new packaging.

Client: RNR Inc., Plymouth, Minn.
Distribution: Supermarkets
Size of Run: 1,500
Producer: Kell Specialty Products, Chippewa Falls, Wis.
Division: Semipermanent, Toys
Objectives: To help the customer find the "feature of the week animal" and to encourage successive weekly trips to the store. This unit is meant to be refilled and to run the length of the promotion with all of the animals in the series.