Supermarket/Grocery

Product: Imported LU Biscuits
Number of displays: 10,000
P-O-P companies: Eric Mueller Design (graphic design), New York; Conocraft (structural design, manufacture), McAfee, N.J.
Distribution: Supermarkets, specialty food shops
Introduction: October 1998
Duration: Temporary
Construction: Corrugate, laminated litho graphics
Display set-up: Distributors, retailers
This corrugated hutch was designed to resemble a French pastry shop to reinforce the quality and heritage of LU Biscuits.

Product: Foil sandwich sheets
Number of displays: 20,000
P-O-P company: Chesapeake Display & Packaging Co., Winston-Salem, N.C.
Distribution: Supermarkets
Introduction: August 1998
Duration: Temporary
Construction: Corrugated
Brand identification on the sides of Reynold's new shipper alerts shoppers to the display as they're walking down the aisle.

Product: Bottled water
Number of units: 4,000 shelves
P-O-P company: Display Technologies, College Park, N.Y.
Distribution: Supermarkets
Introduction: April 1998
Duration: Permanent
Construction: High-impact polystyrene
A real space-saver, Naya's new stackable rack squeezes product into unused areas.

Product: Cookies and crackers for kids
P-O-P companies: East-West Creative Inc. (design), New York; Tim-Bar Metro/Oxford Innovations (production), Englewood Cliffs, N.J.
Distribution: Supermarkets
Introduction: August 1998
Duration: Temporary
Construction: Corrugated
Last year's successful co-branded Cool School Bus sweepstakes program from Nabisco has been expanded this fall with a redesigned school bus floor display driving sales.

As retail markets consolidate, marketers strive to develop partnerships with key accounts -- but is there room for a senior partner in the mix?

Product: Looney Tunes Jr. bakery products
P-O-P company: R/P Creative Sales Inc., Burbank, Calif.
Distribution: Supermarkets
Introduction: March 1998
Duration: Permanent
Construction: Wire, cardstock
A wire floorstand for Sara Lee Corp.'s new Looney Tunes Jr. line of bakery goods for children is supplemented by a metal power wing, both of which offer upscale merchandisers for the introduction of the expanded line.