Ready to Ride Cruiserworks hits the road to place upscale boot displays at motorcycle dealerships nationwide Getting Technical Sporting goods marketers must distill complex product benefits down to short, effective P-O-P messages for merchandising programs. Taking Control of the Aisles Armed with data and a desire for a uniform look, retailers are exercising stricter control in the aisles. Drawing a Line in the Linoleum Operators are demanding that product marketers supply signage that better conforms to their design image and adds to the uniform look of the store. Wilson Tees Up Golf Campaign Becoming Aisle Experts: A New Vision to Deliver Greater Customer Value Husqvarna Helps Lowe's Create Distinct Niche Nike Introduces Golf Line for Kids With P-O-P Display TruServ Grills Move Into Zone Cox Introduces Displays for Its Internet Services Interactive merchandisers demonstrate download speed First Previous 302 303 304 305 306 Next Last
