Directing the Shelf Taking another look at category management can help retailers develop a more efficient shelf policy. Cornering Growth the Walgreens Way Kodak Focuses on Display Flexibility Coca-Cola Puts P-O-P in McDonald's for All American High School Basketball Game Lee Uses Lenticular to Illustrate Pant Features Office Depot, Microsoft Develop Category Management System Bushnell Countertops Support New Positioning Nike Groups Products for "Enjoy the Weather" Campaign Cosmi Corp. Software Displays Drugstore P-O-P: A Dose of Convenience To get more customers into stores, drugstores are supplementing their pharmacy and OTC offerings with a product mix and marketing programs that rival c-stores and larger retailers alike. BMW Reaches for New Marketing Plateau With Its Virtual Sales Center Dr Pepper Spins Merchandising Web First Previous 273 274 275 276 277 Next Last
