DK Rolls Out Interactive Merchandiser for NFL Book Red Devil Roller Makes Squeeze Tubes Easier, Longer-Lasting Ping Expands P-O-P for Spring Golf Intro Concept Shops unify products into a store-within-a-store for retailers Jose Cuervo Rolls Margarita Party Ball Into Stores Blender Floorstand Draws Attention to Snapple Whipper Snapple Pay to Play Toy marketers serve several masters and face difficult issues when addressing P-O-P, such as building relationships with retailers and negotiating retail display allowances. Whitehall-Robins Launches Children's Advil Burger King Virtual Fun Center Builds Loyalty Surge Hockey 3-in-1 Iceman Features Foosball-style Game P-O-P by the Book DK Publishing puts a lot of energy into the P-O-P supporting its books. In the end, that's what gets the company noticed and books purchased. First Previous 340 341 342 343 344 Next Last
