Creating Impact, Not Clutter A Q&A with Terrance Finley, Books-A-Million Inc. On the Bus, Off the Mark Labatt Launches Mountain Packs CrossGen Uses P-O-P to Intro New Comics Format Best Buy Uses In-Store TV to Reach Computer Customers Red Wing Muscles Out the Competition Haggar's Integrated Campaign 'Expands' Sales Reach WorldBlend Uses Colorful P-O-P to Break the Mold Pacific Wine P-O-P Pushes Cask Wine Black Diamond Illuminates Headlamp Styles On Flexible 'Tree' Thirst Quenchers The beverage market is growing in diversity and marketers are depending on P-O-P to help define categories, enhance brand images and establish credibility Gingiss Gets Edgy for Prom Night Promo First Previous 257 258 259 260 261 Next Last