Five Steps to Improve Shopper Marketing Impact The new realities of in-store merchandising -- and how brands can succeed Going Where CPGs Do Research Companies like Hewlett-Packard and GlaxoSmithKline use on-site facilities to test visual merchandising, study shopper reactions and improve retailer relations Dollar General Recruits NASCAR Driver Hunter's Specialties Adapts Displays to Different Retailers' Needs Best Buy Deploys QR Codes Walmart Tests Virtual Makeup Mirror Giant-Landover Pops Up at NASCAR Races Aldo Group's 'Call It Spring' Heads to JCPenney Home Depot Promotes Direct Deliveries Front-End Display Changes Layout Modular display system uses cross-merchandising as a template for design First Previous 198 199 200 201 202 Next Last
