Optimizing the 'No Frills' Zone SC Johnson uses shopper insights to grow sales in the center store CVS Stays ExtraCare Course Wii Fit Works Out at Retail Clearing the Air on Clean Store Kraft Brews Traffic in Center Aisle Burger King Seeks 'King Material' Coffee Brand Delivers Eco-adventure In-Store Macy's, FAO Schwarz Go Steady Skintimate Makes Friends at the Mall Kohl's Stirs in Bobby Flay Line Case Studies: Promotion Marketing Association Reggie Awards 2008 The Institute presents case studies of 21 award-winning campaigns from the Promotion Marketing Association's 2008 Reggie Awards. Best Buy's Ready for a 'Better Summer' First Previous 194 195 196 197 198 Next Last