Meyer Corp. Bakes With the 'Cake Boss' New product line leverages celebrity, brings excitement to conservative category JCPenney Makes Room for Disney Magic Best Buy Keeps Banking on Brand Shops 7-Eleven Thinks Upscale Home Depot Enjoys a Sociable Halloween Old Mother Hubbard Makes a 'Scene' at Petco Solixir Uses Zombies as Guerrillas Functional drink brand increases awareness by targeting Chicago workers Who's Who in Shopper Insights 2013 Global Perspectives: Toom Thinks Inside the Box A case study from "Global Perspectives on Shopper Marketing" RadioShack Looks for Help from Two Hires First Previous 167 168 169 170 171 Next Last