Western Union Delivers Via 'Rio 2' Partnership Service provider leverages movie's theme to appeal to its target customer Walgreens Plays Around with Gillette’s ‘Flexball’ Rite Aid's Skin Cancer Tour Gets Energized Callaway Goes Big for Big Bertha Relaunch With new technology the focus, store takeovers are part of the integrated marketing mix Dove Wants Women to Embrace Underarm Care Tongue-in-cheek creative builds awareness for what manufacturer calls a neglected body part Pepsi Lipton Brings the Leaf to Life Pure Leaf uses iconic image on permanent displays to connect with 'choiceful consumers' Starbucks Draws In Safeway's Shoppers Coffee category grows as 'signature aisle' proves a center-store attraction Duane Reade Tests iBeacon Through its App Acme Takes a Professional Kick at Hunger Effie Case Study: Target Back-to-College Shopping Events First Previous 162 163 164 165 166 Next Last
