In-Store Activation

The retailer expanded its partnership with the direct-to-consumer haircare brand by rolling out an exclusive line of styling products in January.

A new line of products from Salon Perfect’s Sliick is enjoying prominent placement on an endcap in Walmart's beauty section.

The Mondelez candy brand drives awareness and sales of new flavors through a Circle K Froster frozen beverage program.

As the beer giant prepares to air its first Big Game ad in more than 30 years, it's uniting Coors Light and Miller Lite in a floor display touting a co-branded promotion with Draft Kings.

French skincare brand Provence Beauty made its U.S. debut this month at Ulta Beauty stores and Ulta.com.

Fyllo Connect is launching with beta partner Columbia Care, which will use the network to accelerate sales for its in-house brands.

Seven campaigns won OmniShopper Awards in five "In-Store Marketing" categories.

Sales of beer, first-aid and coloring and office supplies spiked this summer as shoppers prepped for back-to-school and enjoyed outdoor grilling and recreational activities. 

The winning Frito-Lay P-O-P designs will be displayed at the PAVE booth at P2PI LIVE in Chicago, Oct 18-20.

​​​​​​​Clorox leverages QR code, AR to quiz the mass merchant’s shoppers on spring cleaning.