In-Store Activation

Using in-store retail media to maximize shopper conversions

Celsius gave Circle K an exclusive launch window in July for its Cosmic Vibe sparkling fruit punch energy drink.

Coca-Cola Co.’s BodyArmor kicked off football season by giving East Coast convenience chain Wawa an exclusive “Ultimate Tailgate” sweepstakes.

The sausage brand leveraged social, in-store and retail media to reach shoppers.

In November, the parent company of Blue Bunny and Halo Top will discuss insights and results from a massive summer activation with Jewel-Osco.

Kimberly-Clark’s tissue brand partnered with mental-health advocacy brand Self-Care Is For Everyone to launch a set of six limited-edition boxes exclusively at Target in January.

The manufacturer ran a campaign on Target.com elevating Black-owned brands and spotlighting its sponsorship of the 2023 Essence Festival of Culture this summer.

The 33-city “Summer Rewind” tour kicks off Aug. 18, bringing shoppers nostalgic experiences reminiscent of the early 2000s and how Walmart stores were then.

Colgate Total's new initiative includes a confessional-like pop-up experience in New York, allowing visitors to anonymously admit their oral care truths and receive advice.

Mars tied in to “National Ice Cream Sandwich Day” on Aug. 2 by deploying its M&M’s Ice Cream Night Freeze Truck to dole out free ice cream cookie sandwiches.