In-Store Activation

Some producers spend years knocking on doors to get that first order. And sometimes, they lose it all by mispronouncing the prospect's name.

Bidding projects within to a core group of educated vendors is considered the ideal by many, as long as the purchasing department doesn't get nervous.

A CPG brand or agency executive does not have to master a lot of technical data, but a basic grounding in reality can help keep expectations within reason.