Smart Merchandising from Red Wing Shoe Co. Tops Plays Ball With P&G Hall of Fame Profile: Dan Bracken A Q&A profile of Spalding Sports Worldwide's Dan Bracken Wal-Mart Lures Fishing Fans Acushnet Thinks Big for New Titleist Display Yamaha Motors Ahead With P-O-P Nike Canada Launches 'Tubular' Displays Wilson Tees Up Golf Campaign Getting Technical Sporting goods marketers must distill complex product benefits down to short, effective P-O-P messages for merchandising programs. Experiencing the Retail Environment The use of concept shops is on the rise as retailers learn that these store-within-a-store environments can increase sales and refine the look of a store Nike Introduces Golf Line for Kids With P-O-P Display Woolrich, Discovery Channel 'Explore' Co-Promotion In-store campaign supports Discovery Channel Quest by Woolrich line First Previous 34 35 36 37 38 Next Last
