Sporting Goods

Award: Gold, Technical Contest
Client: Wilson Sporting Goods, Chicago
Producer: Display Network, St. Charles, Ill.
Comments: An electronic sensor and LED readout enables consumers to test the shock-absorbing properties of Wilson's tennis racket against other competing rackets.

Britney Spears campaign marks Skechers' first celebrity brand

Client: Huffy Bicycle Co., Springboro, Ohio
Producer: Darko Inc., Twinsburg, Ohio
Comments: To reinforce that the bikes are designed for high-flying aerial stunts, this endcap puts one bike above consumers' heads and three lined up in a wheelie formation. Holographic materials in the 3-D logo plaque and chain-link fence graphics reinforce branding.

Client: Wilson Sporting Goods, Chicago
Size of Run: 2,507
Producer: Great Northern Corp., Racine, Wis.
Division: Permanent, Sports Equipment
Comments: This display is very easy to set up by simply attaching it to Wilson product hooks. It can be placed on a wall without disrupting surrounding product or taking up much space.

Client: Wilson Sporting Goods, Chicago
Size of Run: 3,250
Producer: Cormark Inc., Elk Grove Village, Ill.
Division: Permanent Sports Equipment
Comments: One of several display formats created to highlight Wilson's new high-end golf clubs, this floorstand attempts to engage the buyer long enough to stop and pick up a club.