Sporting Goods

Client: West Virginia Lottery, Charleston, W.Va.
Products Promoted: Powerball lottery tickets
Objective: The client needed a self-contained sign that could be easily updated with the Powerball payoff.
Introduction: October 1998
Construction/Materials: Extruded plastic signboard that holds spiral numerals and screen-printed inserts.
P-O-P Company: SemaSys Inc., Oklahoma City

Client: Rawlings Sporting Goods, St. Louis
Products Promoted: Rawlings sporting goods
Objective: This clock was offered as a premium incentive to reward dealers and encourage larger orders of Rawlings sporting goods. Baseball coaches and others can receive the clocks by ordering a predetermined amount of Rawlings equipment.
Introduction: February 1999
Producer: Heritage Frame & Glass Creations Ltd., Nesquehoning, Pa.

Client: Telestar Interactive Corp., Cincinnati
Products Promoted: MicroTalk and ProTalk Talking Player Portraits and All-Star Stand-Ups
Objective: To provide retailers with the opportunity to introduce the product in a multi-display format and to utilize the voice chip technology of the product.
Introduction: October 1998
Producer: Telestar Interactive Corp., Cincinnati

Client: The State of Michigan Lottery, Lansing, Mich.
Products Promoted: "The Big Game" and "The Lotto" lottery games
Objective: To create a one-piece changeable counter mat so retailers can display the current jackpot where customers are making change.
Introduction: September 1998
Construction/Materials: Polycarbonate, rigid vinyl, foam backing
P-O-P Company: Continental Identification Products Inc., Sparta, Mich.

Client: Champs Sports, Bradenton, Fla.
Products Promoted: Major League Baseball licensed products
Objective: To promote Champs' "Free Trip to the World Series" sweepstakes with window banners, table tents and ballot boxes.
Introduction: September 1998
Producer: Medallion Associates Ltd., New York

Client: Tasco Sales Inc., Miramar, Fla.
Distribution: Mass merchants and independent sport optics retailers
Size of Run: 2,000
Producer: Acrylic Designs Inc., Springfield, Vt.
Division: Permanent, Sports Equipment
Objectives: To launch a new line of binoculars and secure space for the line, while educating consumers on the features of the product and on the incentive of a free "countdown to the millennium" clock with a purchase.