Tasco Millennium Binocular Display
Client: Tasco Sales Inc., Miramar, Fla.
Distribution: Mass merchants and independent sport optics retailers
Size of Run: 2,000
Producer: Acrylic Designs Inc., Springfield, Vt.
Division: Permanent, Sports Equipment
Objectives: To launch a new line of binoculars and secure space for the line, while educating consumers on the features of the product and on the incentive of a free "countdown to the millennium" clock with a purchase.