Sporting Goods

Nike's new golf club merchandisers feature modular club cradle systems holding a total of 24 clubs.
Producer: Cormark, Elk Grove Village, Ill.

Client: Club Med, Coral Gables, Fla.
Size of Run: 1,200
Producer: Array Marketing Group, Los Angeles, Thomson-Leeds division
Division: Semi-Permanent, Services: Professional Services
Comments: The Brand-In-A-Box program highlights Club Med vacation destinations to consumers visiting travel agencies. The components can either be used as a collection or separately as standalone pieces.

Client: Wilson Sporting Goods Corp., Chicago
Introduction: October 2001
Number of displays: 800
Distribution: Sporting goods stores
Construction/Materials: Injection-molded base, steel pole, vacuum-formed trays, process printing, hardboard
P-O-P company: Great Northern Corp., Display Group, Racine, Wis.
Comments: Because these gloves command a higher price, they required a merchandiser that prominently promoted them as the "Official Glove of Major League Baseball."

Product: Power Distance golf balls
Number of displays: 2,000 floorstands, 1,000 hanging mobiles, 2,000 windows decal kits
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Distribution: Off-course specialty golf shops and sporting goods stores
Introduction: January 2002
Duration: Semipermanent
Construction: Corrugated body with foamboard wings; litho printing
Display set-up: Retail staff

Product: Golf clubs
P-O-P company: NIR, Porland, Ore.
Distribution: Golf course pro shops,golf specialty retailers, regional premium sporting goods retailers
Introduction: Updated in January2002
Duration: Permanent
Construction: Metal, cardstock
Display set-up: Company sales representatives
TaylorMade's metal display holds 16 clubs in an upright position so shoppers can easily see them. The updatable header highlights the 300 Series clubs.