Sporting Goods

Retail Category: Sporting Goods/Toys/Pets
Display Type: Freestanding: Permanent
Client: Giro Sports, Santa Cruz, Calif.
Producer: Concept Designs Inc., Mountain View, Calif.
Size of Run: 400
Comments: The modular design and interchangeable graphic panels of this tower allow retailers to showcase 27 snow or bicycle helmets within a 2-foot-diameter footprint. In addition, the unit can be shipped in two UPS-shippable boxes with simple setup instructions.

Client: Nike Inc., Beaverton, Ore.
Introduction: February 2001
Number of displays: 1,200
Distribution: Pro shops and sporting goods stores
Construction/Materials: MDF, injection-molded shelves
P-O-P company: Cormark Inc., Beaverton, Ore.
Comments: This fixture was designed to highlight both Nike Golf's presence and the brand's endorsement by Tiger Woods. The success of the displays prompted Nike to order an additional 400 for placement in 2002.

Integrating licensed properties into P-O-P materials can help push impulse sales and enhance the brand image. But it takes planning, time and a willingness to work with property owners on their terms.

Retail Category: Sporting Goods/Toys/Pets
Display Type: Freestanding: Permanent
Client: Wilson Sporting Goods, Chicago
Producer: Cormark Inc., Elk Grove Village, Ill.
Size of Run: 5,500
Comments: iWound golf displays include panels that explain the four-stage ball manufacturing process.

$50 million marketing budget helps company promote new shoe line

Award: Gold, Technical Contest
Client: Wilson Sporting Goods, Chicago
Producer: Display Network, St. Charles, Ill.
Comments: An electronic sensor and LED readout enables consumers to test the shock-absorbing properties of Wilson's tennis racket against other competing rackets.

Britney Spears campaign marks Skechers' first celebrity brand

Client: Huffy Bicycle Co., Springboro, Ohio
Producer: Darko Inc., Twinsburg, Ohio
Comments: To reinforce that the bikes are designed for high-flying aerial stunts, this endcap puts one bike above consumers' heads and three lined up in a wheelie formation. Holographic materials in the 3-D logo plaque and chain-link fence graphics reinforce branding.