Sporting Goods

AG Industries
Rawlings Sporting Goods
Comments: The VIC (Victoriaville) brand is new to the Rawlings family of products. The client was unable to use both the Rawlings and VIC logos on the shaft of the hockey stick, so this merchandising system played a vital role in connecting the brand with the Rawlings name.

E-B Display Co.
Wilson Sporting Goods
Comments: The vacuum-formed display highlights hyper carbon tennis rackets made of the same materials used in the aerospace industry. The "space" theme peaks consumer interest and the attached brochures offer information on the racket technology. A key objective was versatility -- the unit can be used on a countertop or mounted on slatwall.

Pacific Custom Products
Kershaw Knives
Comments: This flexible merchandising rack is stackable, has storage available for back stock, and is constructed of stainless steel, giving it a high perceived value. It is also quite durable.

Client: Score Pro, Cleveland
Products Promoted: Game balls for the NFL
Objective: To promote the NFL season.
Introduction: June 1999
Construction/Materials: Oak and acrylic
P-O-P Company: Vision Industries, Lexington, Ohio

Product: Golf clubs
Number of displays: 600
P-O-P company: DCI Marketing, Milwaukee
Distribution: Golf specialty shops
Introduction: October 1998
Duration: Permanent
Construction: Vacuum-formed ABS base, metal frame
Display set-up: Retail staff
Dunlop Maxfli's newest floorstand merchandises its Australian Blade and Revolution iron lines in golf specialty shops.