Sporting Goods

Client: Tasco Sales Inc., Miramar, Fla.
Distribution: Mass merchants and independent sport optics retailers
Size of Run: 2,000
Producer: Acrylic Designs Inc., Springfield, Vt.
Division: Permanent, Sports Equipment
Objectives: To launch a new line of binoculars and secure space for the line, while educating consumers on the features of the product and on the incentive of a free "countdown to the millennium" clock with a purchase.

Products: Sport wraps and braces
P-O-P companies: White Rhino (graphics), Burlington, Mass.; Cormark (manufacture), Rosemont, Ill.
Distribution: Sporting goods stores
Introduction: September 1998
Construction: Tubular steel frame, pegboard and interchangeable header graphics
The Stardox display for its wraps and braces takes its look from the brand's flashy packaging, which the company hopes will differentiate it from its competitors.

Client: Fila USA Inc.
Producer: Concept Designs Inc.
Comments: This display worked on slatwall and gridwall or as a freestanding unit. It angled the skate away from the wall, highlighting the soft-boot styling, frame, wheels and the axle system. By "torching" the edges of the steel, each display has a unique coloration pattern.