Sporting Goods

Product: Golf clubs
P-O-P company: NIR, Porland, Ore.
Distribution: Golf course pro shops,golf specialty retailers, regional premium sporting goods retailers
Introduction: Updated in January2002
Duration: Permanent
Construction: Metal, cardstock
Display set-up: Company sales representatives
This banner features updated graphics for the 200 Steel clubs.

The foamboard panels on the sides of the box merchandiser include the 4Wheelers' launch tagline, "Great for the Street." Casters on the base allow the display to be easily moved in-store.
Producer: United Displaycraft, Des Plaines, Ill.

Client: Benetton Sportsystem USA, Bordentown, N.J.
Products Promoted: Rollerblade boot liners
Comments: Used on countertops or slatwall, these displays were designed to increase brand awareness of Rollerblade's Progressive Fit System and boot liners.
Introduction: May 2001
Size of Run: 1,500
Construction/Materials: 50%-pt. PETG, four-color screen printing
P-O-P Companies: Planet Propaganda (graphics), Madison, Wis.; Rapid Display (manufacturing), Chicago and Union City, Calif.

This dual-based countertop unit provides a high-tech look to help communicate the advanced technology of the NXT golf ball series. A clear upper tray puts visual emphasis on the NXT packaging and the product itself.
Producer: Marketing Solutions Inc., Chicago

Client: Spalding Sports Worldwide, Chicopee, Mass.
Products Promoted: Top-Flite and Strata golf balls
Comments: This floorstand was designed to merchandise thousands of dollars of product in a 36-inch footprint. Laminated plastic provides the look of wood while enabling the display to support hundreds of pounds on a limited budget.
Introduction: April 2001
Size of Run: 1,050
Construction/Materials: Laminated, injection-molded plastic; corrugated center core
P-O-P Company: New Dimensions Research Corp., Melville, N.Y.

Client: Acushnet Co., Fairhaven, Mass.
Products Promoted: FootJoy Rain Grip golf gloves
Comments: The curved shape of this corrugated display provides a sleek appearance while remaining cost effective.
Introduction: June 2001
Size of Run: 2,000
Construction/Materials: E-flute corrugated tray (one color plus varnish); B-flute header with spot litho label
P-O-P Company: Triangle Display Group, Philadelphia