Sporting Goods

Client: Benetton Sportsystem USA, Bordentown, N.J.
Products Promoted: Rollerblade boot liners
Comments: Used on countertops or slatwall, these displays were designed to increase brand awareness of Rollerblade's Progressive Fit System and boot liners.
Introduction: May 2001
Size of Run: 1,500
Construction/Materials: 50%-pt. PETG, four-color screen printing
P-O-P Companies: Planet Propaganda (graphics), Madison, Wis.; Rapid Display (manufacturing), Chicago and Union City, Calif.

This dual-based countertop unit provides a high-tech look to help communicate the advanced technology of the NXT golf ball series. A clear upper tray puts visual emphasis on the NXT packaging and the product itself.
Producer: Marketing Solutions Inc., Chicago

Client: Spalding Sports Worldwide, Chicopee, Mass.
Products Promoted: Top-Flite and Strata golf balls
Comments: This floorstand was designed to merchandise thousands of dollars of product in a 36-inch footprint. Laminated plastic provides the look of wood while enabling the display to support hundreds of pounds on a limited budget.
Introduction: April 2001
Size of Run: 1,050
Construction/Materials: Laminated, injection-molded plastic; corrugated center core
P-O-P Company: New Dimensions Research Corp., Melville, N.Y.

Client: Acushnet Co., Fairhaven, Mass.
Products Promoted: FootJoy Rain Grip golf gloves
Comments: The curved shape of this corrugated display provides a sleek appearance while remaining cost effective.
Introduction: June 2001
Size of Run: 2,000
Construction/Materials: E-flute corrugated tray (one color plus varnish); B-flute header with spot litho label
P-O-P Company: Triangle Display Group, Philadelphia

Client: Acushnet Co., Fairhaven, Mass.
Products Promoted: Titleist golf balls
Comments: The use of real wood in light and dark finishes complements the upscale, elegant image of the product.
Introduction: September 2000 and April 2001
Size of Run: 2,800
Construction/Materials: Wood, wire, metal
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

An arsenal of permanent in-store displays for Skechers' rollout of 4Wheelers includes this arched floorstand that can be used with one or two curved shelves designed to hold the skates in place.
Producer: United Displaycraft, Des Plaines, Ill.

$1 million in-store campaign for 4Wheelers lands new accounts

This year, Ping Inc., Phoenix, will be introducing concept shop displays that can be scaled to fit within various retail environments. The modular units above were produced by Trans World Marketing, East Rutherford, N.J. The unit shown at the right and below was photographed from two angles.
Producer: Frank Mayer & Associates Inc., Grafton, Wis.