Sporting Goods

In the competitive world of sporting goods merchandising, concept shops and multi-tiered promotional programs rule the playing field.

Client: Acushnet Co., Fairhaven, Mass.
Products Promoted: Titleist Tour Distance SF golf balls
Comments: The riser on this floorstand was extended down the side of the tray to provide more room to explain the technology of the golf balls while maintaining a small footprint. Blue foil stock on the packaging was also used on the display and other media promotions.
Introduction: September 2000
Size of Run: 1,500
Construction/Materials: .012 SBS/foil laminated to B-flute corrugated, one-color flexo-printed tray

Client: Wilson Sporting Goods Co., Chicago
Products Promoted: Inflatable product line
Comments: These glorifiers were designed to allow customers to touch the products while securing them to prevent theft. The displays feature the same taglines used in advertising campaigns to create an integrated marketing program.
Introduction: November 2000
Size of Run: 2,000
Construction/Materials: Laser-cut powder-coated sheet metal and wire; silkscreened and laser-cut acrylic; laminated particleboard

Client: Spalding Sports Worldwide, Chicopee, Mass.
Product Promoted: Infusion basketball
Comments: Designed to be used on a gondola shelf near the product, this demonstrator invites customers to try the micropump that is built into the Infusion basketball.
Introduction: May 2001
Size of Run: 1,100
Construction/Materials: Injection-molded ABS, hot-stamped and textured basketball, air pressure gauge
P-O-P Company: Array Marketing Group, Los Angeles, Thomson-Leeds Division

The foamboard panels on the sides of the box merchandiser include the 4Wheelers' launch tagline, "Great for the Street." Casters on the base allow the display to be easily moved in-store.
Producer: United Displaycraft, Des Plaines, Ill.

Client: Benetton Sportsystem USA, Bordentown, N.J.
Products Promoted: Rollerblade boot liners
Comments: Used on countertops or slatwall, these displays were designed to increase brand awareness of Rollerblade's Progressive Fit System and boot liners.
Introduction: May 2001
Size of Run: 1,500
Construction/Materials: 50%-pt. PETG, four-color screen printing
P-O-P Companies: Planet Propaganda (graphics), Madison, Wis.; Rapid Display (manufacturing), Chicago and Union City, Calif.

This dual-based countertop unit provides a high-tech look to help communicate the advanced technology of the NXT golf ball series. A clear upper tray puts visual emphasis on the NXT packaging and the product itself.
Producer: Marketing Solutions Inc., Chicago

Client: Spalding Sports Worldwide, Chicopee, Mass.
Products Promoted: Top-Flite and Strata golf balls
Comments: This floorstand was designed to merchandise thousands of dollars of product in a 36-inch footprint. Laminated plastic provides the look of wood while enabling the display to support hundreds of pounds on a limited budget.
Introduction: April 2001
Size of Run: 1,050
Construction/Materials: Laminated, injection-molded plastic; corrugated center core
P-O-P Company: New Dimensions Research Corp., Melville, N.Y.

Client: Acushnet Co., Fairhaven, Mass.
Products Promoted: FootJoy Rain Grip golf gloves
Comments: The curved shape of this corrugated display provides a sleek appearance while remaining cost effective.
Introduction: June 2001
Size of Run: 2,000
Construction/Materials: E-flute corrugated tray (one color plus varnish); B-flute header with spot litho label
P-O-P Company: Triangle Display Group, Philadelphia