Sporting Goods

Last month, we examined E-Lab's approach to understanding the consumer retail experience to help develop more effective P-O-P. This month, we explore the company's work with JanSport Inc. and the creation of a new P-O-P merchandising system.

Number of displays: 10,000 individual pieces, 2,500 skate holders, 72 floorstands
P-O-P company: Concept Designs, Mountain View, Calif.
Distribution: Specialty skate and sporting goods stores
Introduction: March 1998
Duration: Permanent
Construction: Metal, paper
Fila is merchandising its new in-line skates with a burnished metal slatwall holder.

Products: Golf equipment
P-O-P company: Showtime Enterprises Inc., Paulsboro, N.J.
Distribution: Golf superstores
Duration: Permanent
Construction: Flakeboard (structure); styrene tubes (product placement); MDF (slatwall); acrylic (signage/literature holders); vinyl (lettering); fabric (headers); aluminum tubing (header supports)
Designed for golf superstores in excess of 20,000 square feet, Taylor Made's vendor shop consists of six merchandising areas.

Concept Designs Inc.
Rollerblade Inc.