Sporting Goods

Retail Category: Specialty Shops/Services
Display Type: Freestanding: Permanent
Client: Shimano American Corp., Irvine, Calif.
Producer: Concept Designs Inc., Mountain View, Calif.
Size of Run: 55
Comments: This durable, permanent fitting bench also holds numerous Shimano clipless pedals. The brand name is prominently placed in several locations to reinforce its image in the bicycle industry.

Retail Category: Sporting Goods/Toys/Pet
Display Type: Counter: Permanent
Client: Aqua Lung, Vista, Calif.
Producer: Concept Designs Inc., Mountain View, Calif.
Size of Run: 250
Comments: This countertop display had to hold one to four masks and a replaceable graphic card. Its modular design allows retailers to show multiple masks hooked to optional security cables.

Retail Category: Sporting Goods/Toys/Pets
Display Type: Freestanding: Permanent
Client: Giro Sports, Santa Cruz, Calif.
Producer: Concept Designs Inc., Mountain View, Calif.
Size of Run: 400
Comments: The modular design and interchangeable graphic panels of this tower allow retailers to showcase 27 snow or bicycle helmets within a 2-foot-diameter footprint. In addition, the unit can be shipped in two UPS-shippable boxes with simple setup instructions.

Client: Nike Inc., Beaverton, Ore.
Introduction: February 2001
Number of displays: 1,200
Distribution: Pro shops and sporting goods stores
Construction/Materials: MDF, injection-molded shelves
P-O-P company: Cormark Inc., Beaverton, Ore.
Comments: This fixture was designed to highlight both Nike Golf's presence and the brand's endorsement by Tiger Woods. The success of the displays prompted Nike to order an additional 400 for placement in 2002.

Integrating licensed properties into P-O-P materials can help push impulse sales and enhance the brand image. But it takes planning, time and a willingness to work with property owners on their terms.

Retail Category: Sporting Goods/Toys/Pets
Display Type: Freestanding: Permanent
Client: Wilson Sporting Goods, Chicago
Producer: Cormark Inc., Elk Grove Village, Ill.
Size of Run: 5,500
Comments: iWound golf displays include panels that explain the four-stage ball manufacturing process.