Sporting Goods

Client: Wilson Sporting Goods, Chicago
Distribution: Sporting goods stores
Size of Run: 1,100
Producer: Great Northern Corp., Racine, Wis.
Division: Permanent, Sports Equipment

Concept Shops unify products into a store-within-a-store for retailers

Client: K2 Snowboards, Vashon, Wash.
Distribution: Specialty retailers
Size of Run: 1,000
Producer: JP Marketing Services, Santa Fe Springs, Calif.
Division: Permanent, Sports, Toys and Accessories
Objectives: To reinforce consumer awareness of the K2 brand with permanent platforms, holders and signage for key, non-board products.

Client: Worth Inc.
Producer: Frank Mayer & Associates Inc.
Comments: This four-sided display holds 72 bats, 16 fielder's gloves, 48 batting gloves and 12 equipment bags. The display holds $16,000 of product in a 40-inch by 40-inch footprint, which allows the client to create its own island and separate itself from the competition. Retailer response and sales projections continue to be positive.

Client: Tasco Sales, Miramar, Fla.
Products Promoted: Millennium Binoculars
Objective: To launch a new line of binoculars, the display was designed to secure space in case for the line while educating prospective buyers about the features of the product An incentive of a free "Countdown to the Millennium" clock was offered with a purchase.
Introduction: August 1998
Construction/Materials: Custom lacquer-finished MDF base with laser-cut "blue ice" acrylic product platform, cold formed, 20-point styrene, four-color process printed header

Client: The Ohio Lottery, Columbus, Ohio
Products Promoted: The Ohio Lottery
Objective: The Millennium collectible mirror was designed to build recognition for Ohio's games of chance. It can also be used as a premium or incentive item and was produced in limited numbers.
Introduction: December 1999
Construction/Materials: Selectively silvered mirror surface with four-color process printing and a decorated wood frame.
P-O-P Company: Heritage Frame & Glass Creations Ltd., Nesquehoning, Pa.