Sporting Goods

TaylorMade Golf's shop environment is currently in 300 golf stores worldwide. It showcases the 2002 golf line, including the Carlsbad, Calif.-based company's R500 Series. Designed to stimulate sales and strengthen retail partnerships, it also provides easy consumer access to product technologies through brochures and collateral materials.
Producer: NIR Inc., Portland, Ore.

These concept shop displays for Phoenix-based Ping Inc. highlight the company's golf clubs, bags, apparel and accessories in off-course golf stores. The powder-coated metal structure has vacuum-formed golf club locators, injection-molded logos and laminated wood shelving.
Producer: Trans World Marketing, East Rutherford, N.J.

The new Nike Golf Learning System for performance-based equipment for children is promoted on a three-sided floor display that "unfolds" to be used as a linear wall unit.
Producer: Rapid Displays, Chicago and Union City, Calif.

In-store campaign supports Discovery Channel Quest by Woolrich line

TaylorMade Golf's shop environment is currently in 300 golf stores worldwide. It showcases the 2002 golf line, including the Carlsbad, Calif.-based company's R500 Series. Designed to stimulate sales and strengthen retail partnerships, it also provides easy consumer access to product technologies through brochures and collateral materials.
Producer: NIR Inc., Portland, Ore.

The P-O-P pieces created for this promotion include product attributes that inform consumers of what Vibram is known for -- grip, traction and durability.
Producer: Albert Basse and Associates, Stoughton, Mass.

This display provides information on Head's new Intelligence ski line. The brochure holder can also be used alone on slatwall, gridwall or slatgrid.
Producer: Concept Designs, Mountain View, Calif.

The use of concept shops is on the rise as retailers learn that these store-within-a-store environments can increase sales and refine the look of a store