Sporting Goods

Client: Pure Fishing, Spirit Lake, Iowa
Comments: This countertop unit provides a showcase for an Abu Garcia fishing reel and highlights a mail-in coupon promotion for a free watch.
P-O-P Company: The Packaging House Inc., Chicago

Client: Dunlop Slazenger Group, Greenville, S.C.
Comments: Images of familiar PGA tour pros adorn this floorstand designed for placement both in pro shops and secondary retail outlets.
P-O-P Company: Inland Paperboard & Packaging, Indianapolis

Product: Rollerblade 2001 in-line skates
Number of displays: 15,000
P-O-P company: Concept Design, Mountain View, Calif.
Introduction: April 2001
Duration: Permanent
Construction: Powder-coated black steel, steel wire, sheet metal, cardstock
Display set-up: Retail staff
Versatile Rollerblade 2001 skateholders can be wall-mounted or placed on a countertop base.

Client: Wilson Sporting Goods, Chicago
Producer: Cormark, Elk Grove Village, Ill.
Comments: The modular design and shared components of the countertop, small floorstand and large floorstand achieve economies of scale and allow retailers to choose which format best serves their needs. Textured injection-molded trays feature a product guide that supports color-coded metallic packaging.

Client: Outdoor Products, Los Angeles
Producer: Justman Packaging & Display, Los Angeles
Comments: This pallet display for Wal-Mart makes effective use of a light thief that illuminates the header with bands of orange fluorescent color to reinforce the edgy, contemporary lifestyle graphics. The unit shipped pre-assembled and fully loaded for easy set up and minimal handling.