Sporting Goods

Client: Callaway Golf, Carlsbad, Calif.
Products Promoted: Golf clubs
Objective: To create a unique golf club display with a minimal footprint and a maximum amount of product, to reinforce the Callaway brand imagery effectively, to make it easy and simple to assemble for dealers, and to make it modular so it could be configured in a number of different ways depending on the application desired.

Client: Acushnet Co., Fairhaven, Mass.
Products Promoted: Titleist golf balls
Objective: To create an upscale multi-variety display using a small footprint that imparts a high-quality image. The unit can be personalized with the golf pro's name. The graphics are changeable.
Introduction: August 2000
Construction/Materials: Wood, melamine, acrylic, wire, laser-edged base
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Product: Power boats
Number of displays: 300
P-O-P company: SEG Corp., Mishawaka, Ind.
Distribution: Boat shows and dealer showrooms
Introduction: October 2000
Duration: Semipermanent
Construction: Carbon-impregnated Mylar; power cord, EL lamp
Display set-up: Retail staff
Larson Boats' banners utilize EL lighting technology to give them motion effects. In this case, it appears that the hose is spraying water.