Sporting Goods

Client: Hillerich & Bradsby Co., Ontario, Calif.
Introduction: October 2002
Number of displays: 50
Construction: 10-point SBS stock printed via four-color process with UV coating and mounted to foamboard; melamine MDF particleboard with vinyl edge banding
Distribution: Golf specialty stores nationwide
P-O-P company: Prestige Display & Packaging, a division of Innomark Communications Co., Fairfield, Ohio

Client: TaylorMade-adidas Golf, Carlsbad, Calif.
Introduction: April 2002
Number of displays: 176
Construction: Aluminum, stainless steel, mild steel, woods, MDF, ABS, neoprene
P-O-P company: NIR Inc., Portland, Ore.

Client: Shimano American Corp., Irvine, Calif.
Number of displays: 55
Construction: Steel
Distribution: Specialty sporting goods stores
P-O-P company: Concept Designs Inc., Mountain View, Calif.
Comments: This sturdy fitting bench also holds samples of Shimano clipless pedals. The brand name is prominently used to reinforce the company's image.

Client: Acushnet Co., Fairhaven, Mass.
Introduction: 2002
Number of displays: Thousands
Construction: Acrylic, styrene, melamine, HPL, screenprinting
Distribution: On-course pro shops and off-course golf stores
P-O-P company: PCL, Lincoln, R.I.
Comments: A rolling freestanding display and a set of countertop displays were included in a new display program to help push the Pinnacle golf ball to a larger segment of the golf ball market.

Client: Acushnet Co., Fairhaven, Mass.
Introduction: February 2003
Number of displays: 1,600
Construction: Vacuum-formed plastic, metal frame and header support poles, routed acrylic, wood base support, hot stamping, two-sided litho riser
Distribution: Off-course stores
P-O-P company: Mechtronics Corp., White Plains, N.Y.

Client: Acushnet Co., Fairhaven, Mass.
Introduction: April 2002
Number of displays: 756 (18-club display); 496 (36-club display)
Construction: Aluminum, ABS, mild steel
Distribution: Nationwide in sporting goods stores and golf stores
P-O-P company: NIR Inc., Portland, Ore.
Comments: The launch of these displays helped Cobra Golf move from a 1.7% market share to a 17.7% market share in one year. Cobra released the 18-club freestanding display for stores tight on space. The 36-club display allowed for maximum exposure.