Sporting Goods

Client: Major League Baseball Properties, New York
Products Promoted: Sports memorabilia
Objective: To showcase Major League Baseball memorabilia at a single area in the store with a handsome, permanent display that immediately communicates the baseball theme.
Introduction: February 2000
Number of Displays: 150
P-O-P Company: Phoenix Display/International Paper, Thorofare, N.J.

Client: Wilson Sporting Goods, Chicago
Product Promoted: Tennis rackets
Objective: To promote Wilson's tennis racket offerings and gain consumer attention at retail.
Introduction: July 1999
Number of Displays: 1,200
Construction/Materials: Brushed aluminum, polystyrene
P-O-P Company: Mirro Products Co., High Point, N.C.

Client: Salomon USA, Portland, Ore.
Product Promoted: Salomon Pilot skis
Objective: To capture the image, motion and innovation of the Salomon Pilot skis in a manner that appeals to young, active consumers. The display was also designed to incorporate dynamic forms and graphics to reinforce the technological superiority and progressive nature of the brand.
Introduction: November 1999
Construction/Materials: Powder-coated formed steel tubing structure; printed banner; screenprinted plastic disc

Product: ProPoint Optima 2000 laser gunsight
Number of displays: 500
P-O-P company: Visual Marketing Inc., Chicago
Distribution: Mass merchants, sporting goods stores, gun stores
Introduction: January 2000
Duration: Semipermanent
Construction: Acrylic
Display set-up: Retail staff
Tasco Worldwide's countertop display uses a gun "silhouette" as a holder for its ProPoint Optima 2000 gunsight, allowing customers to try it and see its benefits.

Client: Acushnet Co., Fairhaven, Mass.
Products Promoted: Titleist HP Tour and HP Eclipse golf balls
Marketing Strategy: To educate the customer about the features of each product in the family line. The product-specific headers detail the golf balls' unique qualities so the correct ball can be matched to the golfer's playing profile.
Introduction: December 1999
Number of Displays: 2,000
Distribution: Golf product retailers, pro shops