Sporting Goods

Client: Nike, Beaverton, Ore.
Products Promoted: Baseball bats, batting gloves and bat bags
Objective: To produce a display that is easy to set up at retail, addresses security issues for retailers, and effectively brands the Nike line of baseball and softball bats and accessories.
Introduction: October 1999
Number of Displays: 500
Construction: Tubular steel frame, wire grid, vinyl dipped wire trays, wood, four-color lithography
P-O-P Company: Cormark, Elk Grove Village, Ill.

Product: Fitness accessories
Number of displays: 100
P-O-P company: Harbor Industries Inc., Grand Haven, Mich.
Distribution: Sporting goods and specialty fitness stores
Introduction: February 2000
Duration: Permanent
Construction: Wire, wood, metal tubing, cardstock
Display set-up: Retail staff
This versatile unit for Harbinger merchandises the company's new line of hand exercise equipment.

Client: Salomon USA, Portland, Ore.
Product Promoted: Salomon Snowblade
Objective: To present the entire Salomon Snowblade System (ski, boot, bag, helmet and wrist guard) on a single, space-efficient, freestanding display.
Introduction: November 1999
Construction/Materials: Metal support structure; painted wood panels; vacuum-formed base; printed graphics
P-O-P Company: Trans World Marketing, East Rutherford, N.J.

Client: Major League Baseball Properties, New York
Products Promoted: Sports memorabilia
Objective: To showcase Major League Baseball memorabilia at a single area in the store with a handsome, permanent display that immediately communicates the baseball theme.
Introduction: February 2000
Number of Displays: 150
P-O-P Company: Phoenix Display/International Paper, Thorofare, N.J.

Product: ProPoint Optima 2000 laser gunsight
Number of displays: 500
P-O-P company: Visual Marketing Inc., Chicago
Distribution: Mass merchants, sporting goods stores, gun stores
Introduction: January 2000
Duration: Semipermanent
Construction: Acrylic
Display set-up: Retail staff
Tasco Worldwide's countertop display uses a gun "silhouette" as a holder for its ProPoint Optima 2000 gunsight, allowing customers to try it and see its benefits.

Client: BioLab, Decatur, Ga.
Products Promoted: Pool supplies
Marketing Strategy: To create a display that could be used to encourage private dealers to promote all of the company's products by using interchangeable graphics.
Introduction: February 1999
Number of Displays: 75
Distribution: Hardware stores and pool equipment stores
Construction/Materials: Sheet plastic, extruded plastic, wood, screened sheet plastic
P-O-P Company: Gage In-Store Marketing, Minneapolis

Client: Wilson Sporting Goods Co., Chicago
Products Promoted: Tennis accessories, primarily rackets and shoes
Marketing Strategy: To create interest for new racket and shoe technology.
Introduction: January 2000
Number of Displays: 95
Distribution: Sporting goods stores
Construction/Materials: Aluminum tubing and Sintra perf board
P-O-P Company: Nimlok Display and Exhibit Solutions Worldwide, Miles, Ill.