Sporting Goods

The enhanced structural design of the NXT golf ball floorstand allows packages to be stacked in the base, offering more product in a temporary floorstand than ever before.
Producer: Packaging Consultants Inc. (PCI), New Bedford, Mass.

In the competitive world of sporting goods merchandising, concept shops and multi-tiered promotional programs rule the playing field.

Client: Acushnet Co., Fairhaven, Mass.
Products Promoted: Titleist Tour Distance SF golf balls
Comments: The riser on this floorstand was extended down the side of the tray to provide more room to explain the technology of the golf balls while maintaining a small footprint. Blue foil stock on the packaging was also used on the display and other media promotions.
Introduction: September 2000
Size of Run: 1,500
Construction/Materials: .012 SBS/foil laminated to B-flute corrugated, one-color flexo-printed tray

Client: Wilson Sporting Goods Co., Chicago
Products Promoted: Inflatable product line
Comments: These glorifiers were designed to allow customers to touch the products while securing them to prevent theft. The displays feature the same taglines used in advertising campaigns to create an integrated marketing program.
Introduction: November 2000
Size of Run: 2,000
Construction/Materials: Laser-cut powder-coated sheet metal and wire; silkscreened and laser-cut acrylic; laminated particleboard

Client: Spalding Sports Worldwide, Chicopee, Mass.
Product Promoted: Infusion basketball
Comments: Designed to be used on a gondola shelf near the product, this demonstrator invites customers to try the micropump that is built into the Infusion basketball.
Introduction: May 2001
Size of Run: 1,100
Construction/Materials: Injection-molded ABS, hot-stamped and textured basketball, air pressure gauge
P-O-P Company: Array Marketing Group, Los Angeles, Thomson-Leeds Division

The foamboard panels on the sides of the box merchandiser include the 4Wheelers' launch tagline, "Great for the Street." Casters on the base allow the display to be easily moved in-store.
Producer: United Displaycraft, Des Plaines, Ill.

Three versatile, interactive units feature sample products on sides

Client: Mizuno USA, Norcross, Ga.
Products Promoted: Golf clubs
Comments: This 42-club sample unit can be hitched to the back of a golf cart and pulled onto the practice range. Doors and decks on the unit open to display order forms, shaft-measuring devices and other club-fitting tools.
Introduction: May 2001
Size of Run: 720
Construction/Materials: Rotationally molded plastic, powder-coated steel, injection-molded plastic
P-O-P Company: AMD Industries Inc., Cicero, Ill.