Sporting Goods

$1 million in-store campaign for 4Wheelers lands new accounts

This year, Ping Inc., Phoenix, will be introducing concept shop displays that can be scaled to fit within various retail environments. The modular units above were produced by Trans World Marketing, East Rutherford, N.J. The unit shown at the right and below was photographed from two angles.
Producer: Frank Mayer & Associates Inc., Grafton, Wis.

Client: Tubbs Snowshoe Co., Stowe, Vt.
Products Promoted: Womens' snow shoes
Comments: Simple wire frame construction with an interchangeable vinyl backer on this countertop display highlights womens' snow shoes and can also accommodate other SKUs in the Tubbs line.
Introduction: October 2001
Size of Run: 200
Construction/Materials: Slotted, white vinyl backer; wire frame; custom domed label
P-O-P Company: Concept Designs, Mountain View, Calif.

Client: Black Diamond, Salt Lake City
Products Promoted: Trekking poles
Comments: Modular construction allows this display to be attached to slatwall or used as a single- or two-sided floorstand. The header card can be changed to support future product updates.
Introduction: January 2001
Size of Run: 150
Construction/Materials: Powder-coated steel and wire, heavy cardstock
P-O-P Company: Concept Designs, Mountain View, Calif.

The slatwall and countertop displays for 4Wheelers' national rollout are designed to highlight the brightly-colored skates.
Producer: United Displaycraft, Des Plaines, Ill.

The enhanced structural design of the NXT golf ball floorstand allows packages to be stacked in the base, offering more product in a temporary floorstand than ever before.
Producer: Packaging Consultants Inc. (PCI), New Bedford, Mass.

Three versatile, interactive units feature sample products on sides

Client: Mizuno USA, Norcross, Ga.
Products Promoted: Golf clubs
Comments: This 42-club sample unit can be hitched to the back of a golf cart and pulled onto the practice range. Doors and decks on the unit open to display order forms, shaft-measuring devices and other club-fitting tools.
Introduction: May 2001
Size of Run: 720
Construction/Materials: Rotationally molded plastic, powder-coated steel, injection-molded plastic
P-O-P Company: AMD Industries Inc., Cicero, Ill.

Product: Techlab monitoring and workout-enhancing devices
Number of displays: 5,000
P-O-P company: JPMS Inc., Santa Fe Springs, Calif.
Introduction: Sporting goods, specialty and Niketown retail stores in the U.S. and Europe
Introduction: November 2000
Duration: Permanent
Construction: Sheet metal, PETG, litho decals, screenprinted images
Display set-up: Retail staff