Sporting Goods

Client: Wilson Sporting Goods, Chicago
Products Promoted: DeMarini bats
Comments: The sleek design of this 48-count display complements the edgy brand positioning of the DeMarini bat line.
Introduction: October 2000
Size of Run: 600
Construction/Materials: CNC-routed hardboard header panels, four-color litho-mounted graphics, powder-coated steel, heavy gauge wire, laminated wood and steel base
P-O-P Company: Cormark Inc., Elk Grove Village, Ill.

Retail Channel: Transportation
Display Type: P-O-P Graphics
Campaign: Promotional Tower
Marketer: Mercury Marine
Producer: Great Northern Display Group, Racine, Wis.
The objective was to create an image-building vehicle to promote four different Mercury Marine products within dealer showrooms. The modular display had interchangeable panels that promoted key product features through the use of large-format graphics.

Retail Channel: Recreational Stores/Sporting Goods/Toys/Pet
Display Type: Temporary Counter
Campaign: Pinnacle Titanium Extreme Distance C.U.
Marketer: Acushnet Co.
Producer: Triangle Display Group, Philadelphia, Pa.

Client: Nike, Beaverton, Ore.
Products Promoted: Baseball bats, batting gloves and bat bags
Objective: To produce a display that is easy to set up at retail, addresses security issues for retailers, and effectively brands the Nike line of baseball and softball bats and accessories.
Introduction: October 1999
Number of Displays: 500
Construction: Tubular steel frame, wire grid, vinyl dipped wire trays, wood, four-color lithography
P-O-P Company: Cormark, Elk Grove Village, Ill.

Product: Fitness accessories
Number of displays: 100
P-O-P company: Harbor Industries Inc., Grand Haven, Mich.
Distribution: Sporting goods and specialty fitness stores
Introduction: February 2000
Duration: Permanent
Construction: Wire, wood, metal tubing, cardstock
Display set-up: Retail staff
This versatile unit for Harbinger merchandises the company's new line of hand exercise equipment.

Client: Salomon USA, Portland, Ore.
Product Promoted: Salomon Snowblade
Objective: To present the entire Salomon Snowblade System (ski, boot, bag, helmet and wrist guard) on a single, space-efficient, freestanding display.
Introduction: November 1999
Construction/Materials: Metal support structure; painted wood panels; vacuum-formed base; printed graphics
P-O-P Company: Trans World Marketing, East Rutherford, N.J.