Sporting Goods

Client: Spalding Sports Worldwide, Chicopee, MA
Introduction: February 3, 2002
Distribution: Sporting/Toy/Pet Stores
Dimensions (H x W x D): 6' x 2' x 4'
Weight: 30 lbs.
Producer: Smurfit-Stone Display Group, Richmond, VA
Comments: Spalding designed this corrugated pallet display for placement in club stores and sporting goods stores to initiate brand awareness in-store. It is complemented with print and broadcast support.

Client: Acushnet Co., Fairhaven, Mass.
Introduction: February 2003
Size of run: 1,600
Producer: Mechtronics Corp., White Plains, N.Y.
According to Acushnet, most golf ball packages are stacked on the floor. This display gets Titleist product off the floor on a mobile unit that holds a large quantity.

Product: Two-and four-stroke outboard motors
Number of displays: 1,500
P-O-P company: Graphic Productions, Garden Grove, Calif.
Distribution: Boat dealerships and boat shows nationwide
Introduction: January 2003
Duration: Temporary
Construction: Cardboard, poster paper, plastic cling
Display set-up: Retail staff