Sporting Goods

Client: Acushnet Co., Fairhaven, Mass.
Introduction: 2002
Number of displays: Thousands
Construction: Acrylic, styrene, melamine, HPL, screenprinting
Distribution: On-course pro shops and off-course golf stores
P-O-P company: PCL, Lincoln, R.I.
Comments: A rolling freestanding display and a set of countertop displays were included in a new display program to help push the Pinnacle golf ball to a larger segment of the golf ball market.

Client: Acushnet Co., Fairhaven, Mass.
Introduction: February 2003
Number of displays: 1,600
Construction: Vacuum-formed plastic, metal frame and header support poles, routed acrylic, wood base support, hot stamping, two-sided litho riser
Distribution: Off-course stores
P-O-P company: Mechtronics Corp., White Plains, N.Y.

Client: Acushnet Co., Fairhaven, Mass.
Introduction: April 2002
Number of displays: 756 (18-club display); 496 (36-club display)
Construction: Aluminum, ABS, mild steel
Distribution: Nationwide in sporting goods stores and golf stores
P-O-P company: NIR Inc., Portland, Ore.
Comments: The launch of these displays helped Cobra Golf move from a 1.7% market share to a 17.7% market share in one year. Cobra released the 18-club freestanding display for stores tight on space. The 36-club display allowed for maximum exposure.

Client: Ogio International Inc., Bluffdale, Utah
Introduction: September 2002
Number of displays: 20
Construction: Aluminum, steel, ABS, MDF
Distribution: Stores in Karstadt, Germany
P-O-P company: NIR Inc., Portland, Ore.
Comments: Ogio designed this floorstand display in a way that allows it to be used on slatwall as part of a concept shop program. As a floorstand, the unit focuses on one bag and its technical features. Additional bags can be used to surround the display.

Client: Wilson Sporting Goods Co.
Introduction: March 2003
Producer: Shorewood Display, Thorofare, N.J.
The floorstand for the Wilson Jack line can stand alone or be used in a grouping of displays.

Sporting goods marketers must distill complex product benefits down to short, effective P-O-P messages for merchandising programs.

A solar-powered motor adds motion to this Triad tennis racket sign from Wilson Sporting Goods Co., Chicago.
Producer: Great Northern Corp.'s Display Group., Racine, Wis.

Client: Acushnet Co., Fairhaven, Mass.
Introduction: 2002
Number of displays: Thousands
Construction: Acrylic, styrene, melamine, HPL, screenprinting
Distribution: On-course pro shops and off-course golf stores
P-O-P company: PCL, Lincoln, R.I.
Comments: A rolling freestanding display and a set of countertop displays were included in a new display program to help push the Pinnacle golf ball to a larger segment of the golf ball market.