Sporting Goods

Client: Ogio International Inc., Bluffdale, Utah
Introduction: September 2002
Number of displays: 20
Construction: Aluminum, steel, ABS, MDF
Distribution: Stores in Karstadt, Germany
P-O-P company: NIR Inc., Portland, Ore.
Comments: Ogio designed this floorstand display in a way that allows it to be used on slatwall as part of a concept shop program. As a floorstand, the unit focuses on one bag and its technical features. Additional bags can be used to surround the display.

Client: Wilson Sporting Goods Co.
Introduction: March 2003
Producer: Shorewood Display, Thorofare, N.J.
The floorstand for the Wilson Jack line can stand alone or be used in a grouping of displays.

Sporting goods marketers must distill complex product benefits down to short, effective P-O-P messages for merchandising programs.

A solar-powered motor adds motion to this Triad tennis racket sign from Wilson Sporting Goods Co., Chicago.
Producer: Great Northern Corp.'s Display Group., Racine, Wis.

Client: Acushnet Co., Fairhaven, Mass.
Introduction: 2002
Number of displays: Thousands
Construction: Acrylic, styrene, melamine, HPL, screenprinting
Distribution: On-course pro shops and off-course golf stores
P-O-P company: PCL, Lincoln, R.I.
Comments: A rolling freestanding display and a set of countertop displays were included in a new display program to help push the Pinnacle golf ball to a larger segment of the golf ball market.

The P-O-P pieces created for this promotion include product attributes that inform consumers of what Vibram is known for -- grip, traction and durability.
Producer: Albert Basse and Associates, Stoughton, Mass.

These concept shop displays for Phoenix-based Ping Inc. highlight the company's golf clubs, bags, apparel and accessories in off-course golf stores. It is composed of three modules and displays product on all sides.
Producer: Frank Mayer & Associates Inc., Grafton, Wis.

TaylorMade Golf's shop environment is currently in 300 golf stores worldwide. It showcases the 2002 golf line, including the Carlsbad, Calif.-based company's R500 Series. Designed to stimulate sales and strengthen retail partnerships, it also provides easy consumer access to product technologies through brochures and collateral materials.
Producer: NIR Inc., Portland, Ore.

TaylorMade Golf's shop environment is currently in 300 golf stores worldwide. It showcases the 2002 golf line, including the Carlsbad, Calif.-based company's R500 Series. Designed to stimulate sales and strengthen retail partnerships, it also provides easy consumer access to product technologies through brochures and collateral materials.
Producer: NIR Inc., Portland, Ore.