Sporting Goods

Client: ScubaPro, El Cajon, CA
Introduction: January 1, 2003
Size of Run: 300
Distribution: Sporting Dive Shops
Dimensions (H x W x D): 1' x 6" x 9"
Weight: 2 lb.
Producer: Concept Designs Inc.
A brushed aluminum display to showcases ScubaPro's line of high-end dive equipment. The equipment is fastened to the display which can be used as a counter unit, on slatwall or on gridwall.

Client: Silipos Inc., New York
Introduction: June 2002
Number of displays: 500
Construction: Wire, metal tubing, Sintra, litho header with actual sample of Silipos gel attached
Distribution: Sporting goods stores and chain stores specializing in sporting goods and athletic equipment
P-O-P company: Atlantic Merchandising Group Ltd., Glen Head, N.Y.
Comments: Targeted to serious, active consumers, the new displays introduce the Silipos Gel product. The displays tout the unique properties of the line of cushioned body wraps.

This unit, created for golf retail stores, was initially shipped out prior to the start of the golf season. By creating a reusable unit, the retailer could stock from inventory and move additional volume.

• Uniquely shaped trays. The specific shape of the trays, which fold into place, was designed to hold only the product to be sold.
• Three-sided visibility. Product can be stocked from three sides, maximizing space and giving the unit more visibility.

TaylorMade Golf's shop environment is currently in 300 golf stores worldwide. It showcases the 2002 golf line, including the Carlsbad, Calif.-based company's R500 Series. Designed to stimulate sales and strengthen retail partnerships, it also provides easy consumer access to product technologies through brochures and collateral materials.
Producer: NIR Inc., Portland, Ore.

TaylorMade Golf's shop environment is currently in 300 golf stores worldwide. It showcases the 2002 golf line, including the Carlsbad, Calif.-based company's R500 Series. Designed to stimulate sales and strengthen retail partnerships, it also provides easy consumer access to product technologies through brochures and collateral materials.
Producer: NIR Inc., Portland, Ore.

These concept shop displays for Phoenix-based Ping Inc. highlight the company's golf clubs, bags, apparel and accessories in off-course golf stores. The powder-coated metal structure has vacuum-formed golf club locators, injection-molded logos and laminated wood shelving.
Producer: Trans World Marketing, East Rutherford, N.J.

The new Nike Golf Learning System for performance-based equipment for children is promoted on a three-sided floor display that "unfolds" to be used as a linear wall unit.
Producer: Rapid Displays, Chicago and Union City, Calif.

The use of concept shops is on the rise as retailers learn that these store-within-a-store environments can increase sales and refine the look of a store