Sporting Goods

Client: Reese, Tomases & Ellick Inc., Wilmington, Del.
P-O-P Company: May Advertising, Fort Worth, Texas

Client: Heeling Sports Ltd., Carrollton, Texas
Materials: Injection-molded plastic, metal, wire
Introduction: July 2003
Size of Run: 750
Comments: This slatwall display was designed for specialty retailer shops and footwear stores. The display features a mock rail under the shoe, referencing the header graphic.
P-O-P Company: Miramar Designs Ltd., Fort Worth, Texas

Product: Headlamps worn by sports enthusiasts
Number of displays: 4,200 in two production runs
P-O-P company: Concept Designs, Mountain View, Calif.
Distribution: Outdoor, specialty and sporting goods stores
Introduction: October 2002
Duration: Semipermanent
Construction: Silver, powdercoated, cold-rolled steel display panels; zinc-plated, cold-rolled steel tree rod and black melamine base.
Display set-up: Retail staff
The brackets work in slatwall to display the products individually.

Product: Headlamps for sports enthusiasts
Number of displays: 4,200 in two production runs
P-O-P company: Concept Designs, Mountain View, Calif.
Distribution: Outdoor, specialty and sporting goods stores
Introduction: October 2002
Duration: Semipermanent
Construction: Silver, powdercoated, cold-rolled steel display panels; zinc-plated, cold-rolled steel tree rod and black melamine base.
Display set-up: Retail staff

A Q&A profile of Spalding Sports Worldwide's Dan Bracken