Sporting Goods

Product: Two-and four-stroke outboard motors
Number of displays: 1,500
P-O-P company: Graphic Productions, Garden Grove, Calif.
Distribution: Boat dealerships and boat shows nationwide
Introduction: January 2003
Duration: Temporary
Construction: Cardboard, poster paper, plastic cling
Display set-up: Retail staff

Client: Acushnet Co., Fairhaven, Mass.
Introduction: February 2003
Size of run: 1,600
Producer: Mechtronics Corp., White Plains, N.Y.
According to Acushnet, most golf ball packages are stacked on the floor. This display gets Titleist product off the floor on a mobile unit that holds a large quantity.

Product: Two-and four-stroke outboard motors
Number of displays: 1,500
P-O-P company: Graphic Productions, Garden Grove, Calif.
Distribution: Boat dealerships and boat shows nationwide
Introduction: January 2003
Duration: Temporary
Construction: Cardboard, poster paper, plastic cling
Display set-up: Retail staff

Client: ScubaPro, El Cajon, CA
Introduction: January 1, 2003
Size of Run: 300
Distribution: Sporting Dive Shops
Dimensions (H x W x D): 1' x 6" x 9"
Weight: 2 lb.
Producer: Concept Designs Inc.
A brushed aluminum display to showcases ScubaPro's line of high-end dive equipment. The equipment is fastened to the display which can be used as a counter unit, on slatwall or on gridwall.

Client: Silipos Inc., New York
Introduction: June 2002
Number of displays: 500
Construction: Wire, metal tubing, Sintra, litho header with actual sample of Silipos gel attached
Distribution: Sporting goods stores and chain stores specializing in sporting goods and athletic equipment
P-O-P company: Atlantic Merchandising Group Ltd., Glen Head, N.Y.
Comments: Targeted to serious, active consumers, the new displays introduce the Silipos Gel product. The displays tout the unique properties of the line of cushioned body wraps.

This unit, created for golf retail stores, was initially shipped out prior to the start of the golf season. By creating a reusable unit, the retailer could stock from inventory and move additional volume.

• Uniquely shaped trays. The specific shape of the trays, which fold into place, was designed to hold only the product to be sold.
• Three-sided visibility. Product can be stocked from three sides, maximizing space and giving the unit more visibility.

Client: Acushnet Co., Fairhaven, Mass.
Introduction: 2002
Number of displays: Thousands
Construction: Acrylic, styrene, melamine, HPL, screenprinting
Distribution: On-course pro shops and off-course golf stores
P-O-P company: PCL, Lincoln, R.I.
Comments: A rolling freestanding display and a set of countertop displays were included in a new display program to help push the Pinnacle golf ball to a larger segment of the golf ball market.