Data Design: Finding Order in the Chaos So-Lo-Mo Central: January 2018 Effie Case Study: Dove #SpeakBeautiful at Target Effie Case Study: Water Sustainability So-Lo-Mo Central: September 2016 Effie Case Study: Sour Patch Watermelon Slurpee Campaign So-Lo-Mo Central: November 2015 A roundup of social, local and mobile marketing activity at retail. Unilever Reacts to Online Reviews Insights gained from social dashboard influence product formulations, packaging, etc. Listen and Engage Many brands monitor social media; some control the conversation 'The Checkout' on Cause Marketing Helping Consumers Become Brand Evangelists Social Marketing Digital shopper marketing, or the 'Zero Moment of Truth' in Google's parlance, carries the social experience beyond brick-and-mortar stores into the virtual world. First Previous 2 3 4 Next Last
