Meta, IRI's Ansa Connect Social Media, In-Store Measurement Marketers on the Instagram and Facebook platforms can access brand and product-level sales results for their shopper marketing campaigns. Jameson Orange Launches with a Pinterest Color Takeover Pernod Ricard took ownership of the color orange on Pinterest to support the recent launch of its Jameson Orange flavored whiskey. On Trend: Social Shopping We talk to Hamutal (Tula) Schieber about what’s working and what challenges remain in the digital commerce space. Report: Ad Spending Increases Across Channels Recent research from Skai indicated that commerce ads across retail media and social media grew substantially, while paid search spending focused more on services than goods. Heineken Tackles Gender Bias in Soccer The Dutch brewer has put in motion plans to address gender discrimination in soccer with a new website and marketing ad campaign. Northwestern’s Kellogg Adds Influencer Marketing Course 7-Eleven Gears Up for Football With ‘Superfan Influencers' Micro-Influencer Network Launches in U.S. to Promote ‘Real’ Beauty Profile: Jessica Koop, Influencer Marketing Manager, VizSense New Gatorade App Helps Athletes Get Creative First Previous 1 2 3 4 Next Last
