Social Media Analytics

Pernod Ricard took ownership of the color orange on Pinterest to support the recent launch of its Jameson Orange flavored whiskey.

We talk to Hamutal (Tula) Schieber about what’s working and what challenges remain in the digital commerce space.

Recent research from Skai indicated that commerce ads across retail media and social media grew substantially, while paid search spending focused more on services than goods.

The Dutch brewer has put in motion plans to address gender discrimination in soccer with a new website and marketing ad campaign.

With influencer marketing on the rise, we asked six firms in the space to discuss its impact and the trends fueling it (such as artificial intelligence)