P-O-P Times Renamed Shopper Marketing Events: 2008 In-Store Marketing Summit Recap A recap of presentations from the 2008 In-Store Marketing Summit P&G's Bounty Re-Launch A case study from the Promotion Marketing Association's 2008 Reggie Awards The Fifth "P" Leveraging people as your most important marketing asset 'The Hub': Moments of Truth Procter & Gamble shopper-marketing chief Dina Howell says the proof of retail’s potential is in the bottom line. A Shopper Interrupted Consumer needs are driving format experimentation 'The Hub': The Art of Shopping Everything around shopper marketing is evolving. So, too, must be our approach to its creative. Technology the Key to 'Managing Shoppability' Future Games: Strategies for Success Who will be the driving force behind the P-O-P displays of tomorrow: Beijing's shoppers? Europe's retailers? Your accountants? 'The Hub': No Pain, No Gain Train it, hire it or acquire it -- agencies must be prepared to deliver account-specific marketing. First Previous 59 60 61 62 Next Last
