Shopper Marketing

A recap of presentations from the 2008 In-Store Marketing Summit

A case study from the Promotion Marketing Association's 2008 Reggie Awards

Leveraging people as your most important marketing asset

Procter & Gamble shopper-marketing chief Dina Howell says the proof of retail’s potential is in the bottom line.

Consumer needs are driving format experimentation

Everything around shopper marketing is evolving. So, too, must be our approach to its creative.