Shopper Marketing

Mondelez International’s Sour Patch Kids provided Circle K with an exclusive "strawberry watermelon" flavor for its Froster frozen beverages as the brand expanded its line of fruit-flavored candy.

Welly is expanding its lineup to include medicine and dietary supplements exclusively at Target.

The inaugural guide features in-depth profiles from 18 leading companies.

E.l.f. Cosmetics this summer launched a gaming- and metaverse-inspired collection exclusively at Target.

Hershey Co. provided Walmart with an exclusive pack of Hershey’s chocolate bars depicting Nubia (aka Wonder Woman) as part of a series of limited-edition SKUs that feature DC Comics superheroes.

GSK ran an "All for Wellness" campaign at Target this spring, shining a spotlight on the manufacturer's efforts to help underserved communities.

Clif Bar & Co. launched a line of plant-based jerky treats for dogs exclusively at Petco, and with it secured merchandising for its flagship brand bars for people at the pet chain.

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