Shopper Marketing

Walmart and Procter & Gamble's Old Spice this summer honored the first class of high school graduates to participate in the "School of Swagger" mentorship program and touted the cause effort in stores.

Hershey Co. is running an account-specific "Reese’s Lovers Summer" sweepstakes at Circle K awarding a trip to Hershey, Pennsylvania, where the company is headquartered.

Target recently shined a spotlight on a new outdoor recreation collection from Newell Brands’ Coleman Co. in partnership with luggage and handbag company Vera Bradley.

Walmart spotlighted new SKUs from Unilever’s Dove Body Love collection this spring in stores and on Walmart.com.

A snapshot of industry leaders from the P2PI member community: Public Label Agency and Chomps.

Best-in-class campaigns from the Association of National Advertisers’ (ANA) annual REGGIE Awards.

This year's guide features in-depth profiles from 10 leading companies.

Unilever’s SheaMoisture has rolled out two exclusive collections at Walmart as the mass merchant continues to expand its selection of inclusive personal care products.

Mondelez International’s Chips Ahoy! gave Walmart an exclusive launch window in April for the limited-edition “Follow Your Art” cookies created through a collaboration with Boys & Girls Clubs of America.