Keeping Control of Creative and Costs Many marketers like open-bid situations to ensure low cost and strong creative efforts, but they pay for it in the end Snack Center Boosts Sales P-O-P's Wave of the Future Some marketers are creating exclusive partnerships with vendors, but some are hesitant about commitment U.S. Tobacco Revisits Concert Promo for 1996 Advertising Strategies to Increase Usage Frequency PNY Electronics Uses Low-Tech Interactive Stroh's Brews Up 'Retro' Look for Schlitz Beer Trebor Bassett Introduces Fruitang Fruit Chew Displays American Water Heater Goes Low-Tech to Simplify Selling Godiva Liqueur Will Toast the Holidays First Previous 729 730 731 732 733 Next Last
