P-O-P's Wave of the Future Some marketers are creating exclusive partnerships with vendors, but some are hesitant about commitment U.S. Tobacco Revisits Concert Promo for 1996 Advertising Strategies to Increase Usage Frequency PNY Electronics Uses Low-Tech Interactive Stroh's Brews Up 'Retro' Look for Schlitz Beer Trebor Bassett Introduces Fruitang Fruit Chew Displays American Water Heater Goes Low-Tech to Simplify Selling Godiva Liqueur Will Toast the Holidays 1996 P-O-P Trends Report: Marketer Survey Marketers, producers responding to shifting business environment Spalding Sweepstakes Invites Golfers to "Drive in Style" First Previous 728 729 730 731 732 Next Last
