Bolla Educates Wine Drinkers with Interactive P-O-P Vermont-American Tool Boosts Sales of Private-Label Accessories in Sears Pete's Halloween Promo Brews Up Sales Boston Beer Launches Oktoberfest Sweepstakes Does Your P-O-P Answer These Questions? Personal Approach Pays Off For Kraft, Hy-Vee What to Ask Retailers about Displays Retail Relations Aid Imperial's New P-O-P Husqvarna Focuses On Ease of Use Can We Talk? Today, more people are getting involved in P-O-P decisions. Who's pivotal, and what happens when retail departments clash? First Previous 702 703 704 705 706 Next Last