Does Your P-O-P Answer These Questions? Personal Approach Pays Off For Kraft, Hy-Vee What to Ask Retailers about Displays Retail Relations Aid Imperial's New P-O-P Husqvarna Focuses On Ease of Use Can We Talk? Today, more people are getting involved in P-O-P decisions. Who's pivotal, and what happens when retail departments clash? Mass Merchants Speak Out on P-O-P Chains Take the Lead In Driving P-O-P Decisions As retail markets consolidate, marketers strive to develop partnerships with key accounts -- but is there room for a senior partner in the mix? Demand Chain Puts Consumers In The Driver's Seat Fostex Simplifies Recording With Co-Branded P-O-P First Previous 704 705 706 707 708 Next Last
