Castrol P-O-P Dispels Misconceptions Pall Mall Reintroduced With New Package, P-O-P Larson Boats Banners Feature Light and Motion P-O-P Fuels Gillette's Venus Launch Time Flies -- Off the Shelves Changes at the Point-of-Sale for Tobacco Following the 1999 Tobacco Billboard Ban Customer-Loyalty Programs Offer Potential, Challenges Scientific Technique Measures Emotional Impact of P-O-P Research uses biofeedback to gauge consumers' response to in-store display designs Snacking P-O-P As American dietary habits evolve into an eat-on-the-run lifestyle, snack foods and candy play a more prominent role in the lives of consumers. P-O-P helps make snacks easier to find. Dahlgren Draws Attention to Product Attributes Dahlgren Footwear launches new displays and packaging to highlight the company's first-time use of alpaca in its technical socks. First Previous 678 679 680 681 682 Next Last