Kraft P-O-P Dishes Out Meal Ideas, Incentives All Bottled Up Beer, wine and spirits marketers grapple with changing attitudes toward P-O-P and challenging state merchandising requirements. A Humongous Pitch for the Kiddie Niche Humungous Entertainment's P-O-P materials simultaneously coax kids to reach for the software while their parents reach for their wallets. Spalding Inflates Sales with Hands-On Displays Big Ideas' in P-O-P for Kids' Videos Don't Eat These Veggies! Displays Support Anheuser-Busch Energy Drink Launch Twins Display Illustrates Results of Sunless Tanning Product Congruency of Scent and Music as a Driver of In-Store Evaluations and Behavior Dole Invites Consumers to "Chug A Fruit" Mott's Inc. Launches "Dragon Tales" Promo First Previous 678 679 680 681 682 Next Last
