2010 Hall of Fame Inductees Announced IRI, comScore Measure Online Ad Impact Walmart Converts Corrugated Back to Boxes From the Web to the Store Shopper marketing principles do apply online; companies seek to understand the Web's place on the path to purchase Movies in Many Formats Studios and retailers look beyond DVDs and Blu-ray Discs to adapt to the movie consumer's changing habits. New Packaging Spikes Sales for Strap-A-Handle Kohl's Deals for Valentine's Day Software Helps Manage Shelf Label Programs Software organizes shelf label campaigns What Do You Want to Know? Methods can be debated, but research starts with addressing what a brand wants to discover Battling the Babbling Blurb First Previous 695 696 697 698 699 Next Last