Best Practices in Shopper Marketing Measurement, Part 3: Measuring Brand Impact Kimberly-Clark Poised to Break 'LBL' Stigma Lighthearted TV spots and sampling activity build Poise's momentum in category Whole Foods Shuffles Regional Presidents Macy's Finds a 'Million Dollar' Product Line Rockwell Endcap Has Big Impact at Lowe's Positec relies on old-school 'tools' to create a high-profile display Kmart Doubles Down with Disney Sweeps The Brand Before the Horse Unilever Plans to Make Summer Better Macy's Flies Down to Rio Clicks Won't Replace Bricks Often seen as a threat, digital technology enhances retail when used properly First Previous 574 575 576 577 578 Next Last